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SAP Marketing Cloud

Enhance Customer Engagement with SAP Marketing Cloud

Engage your customers intelligently throughout their experience to drive business growth

SAP Marketing Cloud & SAP Marketing Analytics
SAP Marketing Cloud & SAP Marketing Analytics

Empower Your Marketing Team

SAP Marketing Cloud allows you to deliver personalized experiences in real-time, increasing conversion rates and earning your customers’ loyalty. With every touchpoint of your business, whether online or offline, customers leave important information about themselves and their buying behaviour. When data from each touchpoint is viewed in isolation, the data will provide a restricted view or not be meaningful. However, bringing data together from all touchpoints with SAP Marketing Cloud will provide a 360-degree view of your customer engagement.

SAP Marketing Cloud (Hybris) enables marketing professionals to develop a deeper understanding of customers by gathering and analysing information on past interactions (historical transactions), anticipated behaviours (propensity scores leveraging predictive analytics) and present motivations and intent (in-the-moment context and behaviour).


Key Product Features

Dynamic Customer Profiling

Create dynamic customer profiles using data pulled from both online and offline sources: browsing history, social media, in-store purchase data and customer service calls.

Segmentation and Campaign Management

High-performance segmentation tools allow you to react to the customer’s context in real-time to make sure your communications are always targeted and relevant.

Commerce Marketing

Offer a personalised shopping experience to encourage your customers to move from browsing to buying.

Loyalty Management

Turn customers into loyal advocates by rewarding them, whether making a purchase or writing a review.

Marketing Resource Management

Effective management of marketing activities to make sure they’re on track, on budget and working towards a common business objective.

Marketing Analytics

Use real-time insights on performance to optimise your marketing campaigns and gain the knowledge that will help you seize new opportunities.

Marketing Lead Management

Nurture and generate leads for handoff to sales along with the insights needed to successfully close the deal.

Customer Attribution

Discover which marketing activities are making an impact on your customers and driving them to purchase, renew or otherwise engage.

Create a Single, Unified Customer View
Watch on Create a Single, Unified Customer View

Video | Create a Single, Unified Customer View

Reach out to every customer at the perfect moment.

Get real-time insights to quickly develop custom omni-channel experiences.

Treat customers as individuals.

Accelerate Your Marketing Activities with SAP Marketing Cloud

Give your online customers a face

Give the online user a face and combine the data of all channels into a uniform profile. Since the data including analysis and display are available in real-time, you are currently reacting to customer behaviour.

Real-time data for long-term customers

Reward your customers for interacting with your company and strengthen customer loyalty. With the appropriate tools, you have an immediate overview of whether and how your campaigns and measures work.

Empower collaboration

The solutions from SAP C/4HANA enable smooth collaboration between sales, commerce and service. The concentrated knowledge from the customer profiles is available to employees in sales, generated contacts are used by your sales team

Performance at a glance

The analysis tools reveal whether marketing measures ignite or not. Meaningful results make campaigns and measures, even more, customer-oriented. A multi-touch attribute tool enables an easy assessment of the entire marketing presence.

SAP Marketing Cloud: Optimizing Target Groups with Machine Learning
Watch on SAP Marketing Cloud: Optimizing Target Groups with Machine Learning

Do you already have SAP Hybris?

We understand the importance of the resilience required at the front end of your business. You have made a serious investment in the SAP Hybris application, which requires care and attention to ensure peak performance and stability within this complex environment. We have a proven track record helping clients who have been left with outdated, unsupported, and ineffective system integrations. As trusted SAP specialists, we not only ensure your SAP Marketing Cloud implementation is back on track, we dramatically improve its performance.

Watch this video and find out how you can use predictive marketing to optimise your target group in SAP Marketing Cloud. (SAP Hybris Marketing Cloud is now called SAP Marketing Cloud and is part of SAP Customer Experience).

Related Solutions For Enhancing Customer Experiences

More Useful Insights into the SAP Marketing Cloud

Solution Brief
Create Compelling Marketing Campaigns, Tailored to Your Customers

SAP Marketing Cloud helps you form a complete and accurate profile of each and every customer, allowing you to pinpoint their unique wants and needs.

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Partnering with NTT DATA Business Solutions for SAP Marketing Cloud

As SAP customer experience specialists, we offer a true end-to-end service with proven expertise in global rollouts and welcome the opportunity to enact your digital journey. Together, we will help you enhance your customer experiences, enter new business channels, create more opportunities, and increase conversions – utilising SAP cutting-edge technology.

Our technical experts possess a wealth of experience, delivering SAP Marketing Cloud implementations and supporting existing SAP Marketing Cloud (Hybris) solutions across various industry sectors, spanning high street retailers to utility companies, in both B2B and B2C markets.

With over 10,000 specialists in 25 countries, we have already completed over 200 customer experience projects globally with customers benefiting from design-led customer experience skills, extensive SAP ERP integration experience and advanced analytics capability. This unique combination of SAP expertise positions NTT DATA as the end-to-end digital agency for accelerating your journey to the ‘Intelligent Enterprise’.

Speak To Us Today

If you’re looking for SAP Marketing Cloud or a support partner with the technical skills and customer experience knowledge to build relationships that last, get in touch and let’s discuss how we can increase customer engagement, drive profits and grow your business.

Complete the form and our Customer Experience Consultants will be happy to speak to you!