SAP Marketing Cloud
Enhance Customer Engagement with SAP Marketing Cloud
Engage your customers intelligently throughout their experience to drive business growth
NTT DATA Business Solutions
Empower Your Marketing Team
SAP Marketing Cloud allows you to deliver personalized experiences in real-time, increasing conversion rates and earning your customers’ loyalty. With every touchpoint of your business, whether online or offline, customers leave important information about themselves and their buying behaviour. When data from each touchpoint is viewed in isolation, the data will provide a restricted view or not be meaningful. However, bringing data together from all touchpoints with SAP Marketing Cloud will provide a 360-degree view of your customer engagement.
SAP Marketing Cloud (Hybris) enables marketing professionals to develop a deeper understanding of customers by gathering and analysing information on past interactions (historical transactions), anticipated behaviours (propensity scores leveraging predictive analytics) and present motivations and intent (in-the-moment context and behaviour).
Key Product Features
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Dynamic Customer Profiling
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Create dynamic customer profiles using data pulled from both online and offline sources: browsing history, social media, in-store purchase data and customer service calls.
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Segmentation and Campaign Management
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High-performance segmentation tools allow you to react to the customer’s context in real-time to make sure your communications are always targeted and relevant.
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Commerce Marketing
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Offer a personalised shopping experience to encourage your customers to move from browsing to buying.
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Loyalty Management
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Turn customers into loyal advocates by rewarding them, whether making a purchase or writing a review.
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Marketing Resource Management
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Effective management of marketing activities to make sure they’re on track, on budget and working towards a common business objective.
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Marketing Analytics
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Use real-time insights on performance to optimise your marketing campaigns and gain the knowledge that will help you seize new opportunities.
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Marketing Lead Management
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Nurture and generate leads for handoff to sales along with the insights needed to successfully close the deal.
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Customer Attribution
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Discover which marketing activities are making an impact on your customers and driving them to purchase, renew or otherwise engage.
Video | Create a Single, Unified Customer View
Reach out to every customer at the perfect moment.
Get real-time insights to quickly develop custom omni-channel experiences.
Treat customers as individuals.
Do you already have SAP Hybris?
We understand the importance of the resilience required at the front end of your business. You have made a serious investment in the SAP Hybris application, which requires care and attention to ensure peak performance and stability within this complex environment. We have a proven track record helping clients who have been left with outdated, unsupported, and ineffective system integrations. As trusted SAP specialists, we not only ensure your SAP Marketing Cloud implementation is back on track, we dramatically improve its performance.
Watch this video and find out how you can use predictive marketing to optimise your target group in SAP Marketing Cloud. (SAP Hybris Marketing Cloud is now called SAP Marketing Cloud and is part of SAP Customer Experience).
Related Solutions For Enhancing Customer Experiences
SAP Commerce Cloud
SAP Commerce Cloud is a solution within the SAP Customer Experience portfolio, designed for superior data management by ensuring consistent, high quality information across all channels.
SAP Customer Data Cloud
Turn unknown online visitors into known, loyal customers with SAP Customer Data Cloud (SAP CDC).
SAP Service Cloud
Provide personalised, high value customer service before, during and after a purchase with SAP Service Cloud.
SAP Sales Cloud
SAP Sales Cloud is a sales enablement solution providing smarter selling and an intuitive user interface.
SAP Customer Experience
Win in the experience economy by differentiating and growing your business and delivering exceptional customer experiences with SAP CX.
More Useful Insights into the SAP Marketing Cloud
Solution Brief
Create Compelling Marketing Campaigns, Tailored to Your Customers
SAP Marketing Cloud helps you form a complete and accurate profile of each and every customer, allowing you to pinpoint their unique wants and needs.
Partnering with NTT DATA Business Solutions for SAP Marketing Cloud
As SAP customer experience specialists, we offer a true end-to-end service with proven expertise in global rollouts and welcome the opportunity to enact your digital journey. Together, we will help you enhance your customer experiences, enter new business channels, create more opportunities, and increase conversions – utilising SAP cutting-edge technology.
Our technical experts possess a wealth of experience, delivering SAP Marketing Cloud implementations and supporting existing SAP Marketing Cloud (Hybris) solutions across various industry sectors, spanning high street retailers to utility companies, in both B2B and B2C markets.
With over 10,000 specialists in 25 countries, we have already completed over 200 customer experience projects globally with customers benefiting from design-led customer experience skills, extensive SAP ERP integration experience and advanced analytics capability. This unique combination of SAP expertise positions NTT DATA as the end-to-end digital agency for accelerating your journey to the ‘Intelligent Enterprise’.
Speak To Us Today
If you’re looking for SAP Marketing Cloud or a support partner with the technical skills and customer experience knowledge to build relationships that last, get in touch and let’s discuss how we can increase customer engagement, drive profits and grow your business.
Complete the form and our Customer Experience Consultants will be happy to speak to you!