SAP Marketing Cloud
Enhance Customer Engagement with Personalised Experiences
Engage your customers intelligently throughout their experience to drive business growth
Empower Your Marketing Team with SAP Marketing Cloud
Traditional marketing campaigns often fall short when trying to engage individual customers. They blast blanket messages to the masses that lack a basic knowledge of customers’ unique wants and needs. But today’s customers want more. They expect a personalised experience that presents the right product at the right time in their buying cycle.
With every touch point of your business, whether online or offline, customers leave important information about themselves and their buying behaviour. When data from each touch point is viewed in isolation, the data will provide a restricted view or not be meaningful, however bring data from all touch points together to provide you with a 360-degree view and it will significantly advance your marketing. The challenge is to bundle and analyse the data sensibly.
Create Compelling Marketing Campaigns
SAP Marketing Cloud (Hybris) enables marketing professionals to develop a deeper understanding of customers by gathering and analysing information on past interactions (historical transactions), anticipated behaviours (propensity scores leveraging predictive analytics) and present motivations and intent (in-the-moment context and behaviour).
Empower your business to understand its customers and engage with them intelligently, nudging them towards purchase rather than distracting them with irrelevant information. SAP Marketing Cloud allows you to deliver personalized experiences in real-time, increasing conversion rates and earning your customers’ loyalty.
Key Features of SAP Marketing Cloud
- Dynamic Customer Profiling
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Create dynamic customer profiles using data pulled from both online and offline sources: browsing history, social media, in-store purchase data and customer service calls.
- Segmentation and Campaign Management
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High-performance segmentation tools allow you to react to the customer’s context in real-time to make sure your communications are always targeted and relevant.
- Commerce Marketing
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Offer a personalised shopping experience to encourage your customers to move from browsing to buying.
- Loyalty Management
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Turn customers into loyal advocates by rewarding them, whether making a purchase or writing a review.
- Marketing Resource Management
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Effective management of marketing activities to make sure they’re on track, on budget and working towards a common business objective.
- Marketing Analytics
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Use real-time insights on performance to optimise your marketing campaigns and gain the knowledge that will help you seize new opportunities.
- Marketing Lead Management
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Nurture and generate leads for hand off to sales along with the insights needed to successfully close the deal.
- Customer Attribution
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Discover which marketing activities are making an impact on your customers and driving them to purchase, renew or otherwise engage.
Do you already have SAP Marketing Cloud (SAP Hybris)?
We understand the importance of the resilience required at the front-end of your business. You have made serious investment in the SAP Hybris application, that requires care and attention to ensure peak performance and stability within this complex environment.
We have a proven track record helping clients who have been left with outdated, unsupported, and ineffective system integrations. As trusted SAP specialists, we not only ensure your SAP Marketing Cloud implementation is back on track, we dramatically improve its performance.
Accelerate Your Marketing Activities with SAP Marketing Cloud
- Give your online customers a face
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- Use real-time data, retain customers long-term
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- Provide colleagues from sales and trade with information
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- Do your measures work? The performance at a glance
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Create a Single, Unified Customer View
Demo: How to intelligently put together target groups for campaigns
Application example of optimising target groups with machine learning.
Partnering with NTT DATA Business Solutions for SAP Marketing Cloud
As SAP customer experience specialists, we offer a true end-to-end service with proven expertise in global rollouts and welcome the opportunity to enact your digital journey. Together, we will help you enhance your customer experiences, enter new business channels, create more opportunities, and increase conversions – utilising SAP cutting-edge technology.
Our technical experts possess a wealth of experience, delivering SAP Marketing Cloud implementations and supporting existing SAP Marketing Cloud (Hybris) solutions across various industry sectors, spanning high street retailers to utility companies, in both B2B and B2C markets.
With over 10,000 specialists in 25 countries, we have already completed over 200 customer experience projects globally with customers benefiting from design led customer experience skills, extensive SAP ERP integration experience and advanced analytics capability. This unique combination of SAP expertise, positions NTT DATA as the end-to-end digital agency for accelerating your journey to the ‘Intelligent Enterprise’.
More Useful Insights into the SAP Marketing Cloud
Solution Brief: SAP Marketing Cloud
Read more about creating compelling marketing campaigns, tailored to your customers with an intelligence customer engagement platform.
Speak to Us Today
If you’re looking for a SAP Marketing Cloud implementation or support partner with the technical skills and customer experience knowledge to build relationships that last, get in touch and let’s discuss how we can increase customer engagement, accelerate marketing campaigns, drive profits and grow your business.
Complete the form and our Customer Experience Consultants will be happy to speak to you!