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SAP Customer Experience

Boost Customer Engagement and Sell More

Engage your customers intelligently and deliver a frictionless buying experience

sap customer experience

Deliver a Personal Customer Experiences to Everyone

For your organisation to remain competitive in today’s digital age it is vital that you meet ever-increasing customer demands and expectations by aligning your selling process to the buying journey. By offering the highest levels of customer experience possible, customers are more likely to remain loyal to your company and brand.

The SAP Customer Experience Solution Portfolio drives customer-centricity and allows businesses to leverage data that will deliver value. Customers are demanding more control when it comes to their data. It is hard to read the news today without the topic of data security being a big part of the discussion. Two-thirds of customers do not trust brands with their personal information and leave a website when they do not know how their personal data is being used.

Sales, Marketing and Service stakeholders are having to re-evaluate the effectiveness of their strategies, especially now when it comes to data regulations. The key is to know who your customers are and what they want, but by gaining their information in the right way – by being transparent and informing them that you are leveraging their information to provide a personalised experience.

Key Product Features

Gain a 360-Degree View of Every Customer

Everyone talks about putting their customers at the centre of their business. Yet only a few really do – because customer centricity requires you to know just about everything on each and every customer. That’s where SAP Customer Experience Solutions come into play: Bring together master data, buying history, individual needs and wishes, and even sentiments. You can then provide your teams in marketing, sales, service, and commerce with all the information they need to create an engaging customer experience.

Create and Analyse Individualised Marketing Campaigns

Based on dynamic customer profiles and supported by artificial intelligence, you can create segments and campaigns that fit perfectly with each individual. You can even optimise marketing campaigns while they run to adapt to your audiences’ reactions. Marketing no longer simply helps sales teams do their job but contributes directly to new business.

Deliver the Right Solution at the Right Moment

It’s crucial for your sales team to quickly identify key decision-makers and establish a complete understanding of customer objectives. SAP Customer Experience Solutions fully equip your sales team by breaking down silos of customer information in the back office and delivering this data to your team through their mobile devices. Empower your sales reps with the information they need to know which customers to contact, how to address their pain points, and how to nurture each opportunity to completion.

Become a B2B or B2C Omni-Channel Business

No matter whether you’re in B2B or B2C, our customers today expect a consistent buying experience that matches the way they buy online in their personal life using a range of devices. You need to find cost-effective ways to seamlessly provide opportunities for them to make purchases at every stage of their journey, no matter how complex the business. With SAP Customer Experience Solutions you create a complete omni-channel sales experience, connecting digital and traditional sales channels end-to-end. You can integrate suppliers, distributors, and partners and manage multiple business models from one single platform.

Retain Customers with High-Quality Services

In the past, service has often been considered a necessary evil to comfort disappointed customers. At best, it was a way to bind customers through long-term maintenance contracts. Today, service should and can be much more. With SAP Customer Experience Solutions you not only accelerate service processes and improve the first-time fix rate, but turn service before, during, and after purchase into an opportunity to engage customers; and sell additional products. To do that, your call centre service specialists have access to complete, contextual customer information – and to B2C or B2B omni-channel data, too. So they know exactly which additional products will perfectly suit their customer. Field service technicians also have all data available to help them complete their tasks faster – even while at the customers’ location.

SAP Customer Experience Solution Portfolio

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SAP Service Cloud
SAP Service Cloud

Provide personalised, high value customer service before, during and after a purchase with SAP Service Cloud.

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SAP Sales Cloud

SAP Sales Cloud is a sales enablement solution providing smarter selling and an intuitive user interface.

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sap marketing cloud
SAP Marketing Cloud

Empower Your Marketing Team with SAP Marketing Cloud.

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SAP Commerce Cloud User Interface
SAP Commerce Cloud

SAP Commerce Cloud is a solution within the SAP Customer Experience portfolio, designed for superior data management by ensuring consistent, high quality information across all channels.

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SAP Customer Data Cloud - SAP CDC
SAP Customer Data Cloud

Turn unknown online visitors into known, loyal customers with SAP Customer Data Cloud (SAP CDC).

SAP Customer Experience suite

Transform your business with a full suite of digital solutions powered by the SAP Customer Experience suite.

Today’s world of the digitally connected, empowered and in-control customer presents a huge opportunity. Whether high street consumers or business buyers, innovative SAP Customer Experience software can play a major role in engaging your customers and building long term relationships.

SAP Customer Experience Solutions support transformation and deliver modern, intelligent capabilities that will deliver instant value and grow with your business.  Digital transformation is a must for companies to survive and grow, as customers demand to engage with your business on their terms. An end-to-end platform that drives an innovative, customer-centric approach makes sure your company is always in the right place at the right time.

More Useful Insights into SAP Customer Experience Solutions

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Industry Brief
Trade Successfully on All Channels with Omni-Channel Commerce

B2B buyers have gone digital and B2B buying behaviour is changing. B2B buyers have come to expect the same consistent and personal purchasing experience they are used to in their private B2C environment with mobile digital technologies...

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Solution Brief
Create Compelling Marketing Campaigns, Tailored to Your Customers

SAP Marketing Cloud helps you form a complete and accurate profile of each and every customer, allowing you to pinpoint their unique wants and needs.

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Partnering with NTT DATA Business Solutions to Drive Customer Centricity

NTT DATA Business Solutions has one of the largest and most experienced consulting, implementation and development teams for SAP customer experience solutions in the UK. With over 10,000 specialists in 27 countries, we have already completed over 200 customer experience projects globally with customers benefiting from design-led customer experience skills, extensive SAP ERP integration experience and advanced analytics capability. This unique combination of SAP expertise positions NTT DATA as the end-to-end digital agency for accelerating your journey to the ‘Intelligent Enterprise’.

We can help you transform your business! With a full suite of digital solutions, your business will develop a greater understanding of your customers, enable you to engage with them intelligently, and deliver a richer buying experience tailored to them. Benefit from our experience in delivering customer experience software and eCommerce transformation projects across a range of organisations and industries.

Learn What Our Experts Say about SAP Customer Experience Solutions

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CX
Why do Manufacturers Need a CX System? (Part 1)

NTT DATA Business Solutions | Apr 28, 2021

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Company News
Experience Management – Empowered by Global Partnership with Qualtrics

Jan Ammann | Nov 16, 2020

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Global Blog
Customer-Centric IT Is Key to an Unforgettable Customer Experience

Jörg Oberdieck | Mar 26, 2019

Speak To Us Today

If you’re looking for the SAP Customer Experience suite or a support partner with the technical skills and customer experience knowledge to build relationships that last, get in touch and let’s discuss how we can increase customer engagement, drive profits and grow your business.

Complete the form and our Customer Experience Consultants will be happy to speak to you!

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For any questions please feel free to contact us.