For your organisation to remain competitive in today’s digital age it is vital that you meet ever-increasing customer demands and expectations by aligning your selling process to the buying journey. By offering the highest levels of customer experience possible, customers are more likely to remain loyal to your company and brand.
The SAP Customer Experience (SAP CX) Solution Portfolio drives customer-centricity and allows businesses to leverage data that will deliver value. Customers are demanding more control when it comes to their data. It is hard to read the news today without the topic of data security being a big part of the discussion. Two-thirds of customers do not trust brands with their personal information and leave a website when they do not know how their personal data is being used.
Sales, Marketing and Service stakeholders are having to re-evaluate the effectiveness of their strategies, especially now when it comes to data regulations. The key is to know who your customers are and what they want, but by gaining their information in the right way – by being transparent and informing them that you are leveraging their information to provide a personalised experience.