SAP Logo
SAP Customer Data Cloud

Drive Maximum Value with SAP Customer Data Cloud (SAP CDC)

SAP Customer Data Cloud (SAP CDC) for building more trusted and valued relationships with customers

Turn Unknown Online Visitors into Known, Loyal Customers with SAP Data Cloud (SAP CDC)

In today’s rapidly evolving marketplace, you need a solution for building digital relationships with customers based on transparency and trust. Build a secure and privacy-friendly digital ecosystem for your business and customers with SAP Customer Data Cloud (SAP CDC).  By doing so, you can grow your audience, boost conversions and engagement and foster long-term brand loyalty.

With SAP Customer Data Cloud (SAP CDC), you work with customer identities that are made up from wide range of customer data. These identities include the customer data from your web shop at a central point and in accordance with the law (EU General Data Protection Regulation). You can then use this information to establish and maintain personal relationships with all online customers beyond all touch points. Your customers remain in control of their data, are provided with relevant offers at all times and are demonstrably loyal to you brand.

By successively placing questions within the customer journey, you can gradually complete the profile of your customers and build a complete data set with voluntary information provided by your customers. Your web shop will thus be transformed from a pure sales channel to a strategic means of customer loyalty – you will get to know your customers better and can respond more specifically to individual needs.

SAP Customer Data Cloud (SAP CDC): Trust, Transparency and Personalisation

With three tightly integrated products, SAP Customer Data Cloud (SAP CDC) can help your business securely identify consumers across devices and channels. Drive registrations and engagement, manage permissions and consent across the entire customer lifecycle, and transform data into unified customer profiles that are governed, orchestrated and analysed from a central and secure environment.

Our SAP CDC solutions help businesses drive maximum value with customer data while significantly lowering total cost of ownership and accelerating time-to-market.

SAP Customer Data Cloud: More Trust Equals More Sales

Recognise Customer Requests Immediately

Anyone who cannot convince an online visitor within seconds is very likely to lose them just as quickly. With SAP Customer Data Cloud, you have centralised management of customer accounts and data, creating the foundation for a stable and integrated, digital ecosystem that enables effective marketing at the right moment.

Make Accounts Transparent and Convenient

Allow your customers to log in to your web shop easily, securely and quickly using existing social accounts and to view personal data at any time. Fully compliant with data protection and adaptable at any time.

Provide More Personalised offers

Get a precise picture of each individual customer and adjust offers, discounts and entire marketing campaigns accordingly. In this way you increase your relevance to your customers, gain trust and sell more products.

Build More Trusted and Valued Relationships with Customers with SAP Customer Data Cloud (SAP CDC)

Many businesses have become accustomed to “going it alone” for customer experience initiatives that tap into customer relationship management, data management platform, marketing automation and other marketing technology platforms. This can result in multiple, disparate data silos that make some vital functions difficult or even impossible.

SAP Customer Data Cloud can help you master the new customer landscape and build trusted and valued relationships with customers.

SAP Customer Data Cloud Capabilities

SAP Customer Identity

Provide seamless and secure access for customers through best-practice registration and social login screens and flows easily customisable to your business case. Gather valuable, permission-based data to drive more personalised experiences while protecting customers’ personal data.

SAP Customer Consent

Address regional data protection regulations, including the European Union’s General Data Protection Regulation (GDPR), while enhancing customer trust through more transparent online interactions and full lifecycle consent management. Enable customers to maintain control over their own data through an intuitive, self-service preference centre.

SAP Customer Profile

Break down data silos and transform a variety of attributes into a single unified profile that can be orchestrated across every application and service. Centrally govern customer accounts and data to enable a more stable and integrated digital ecosystem, and analyse data to drive more effective in-moment marketing.

Identify Future Customers

Discover prospects with SAP Customer Data Cloud and convert them to new customers. With consistent and legally compliant storage of your data, you have the option of creating comprehensive reports and insights. In this way you understand customer needs and can address them in a more targeted and personal manner.

Data Privacy and Trust

Owning customer data is critical for business success, and trust is the ultimate currency. SAP Customer Identity (formerly Gigya Identity Management) allows you to build clean, strong, compliant data that the customer trusts and controls.

The more data you have, the better your tools and solutions work and the more they can do. SAP S/4HANA provides everything that’s happening in the back office, while SAP C/4HANA provides what’s happening in the front office.  It’s quite an alliance.

Partnering with NTT DATA Business Solutions for SAP Customer Data Cloud (SAP CDC)

As SAP customer experience specialists, we offer a true end-to-end service with proven expertise in global roll outs and welcome the opportunity to enact your digital journey. Together, we will help you enhance your customer experiences, enter new business channels, create more opportunities, and increase conversions – utilising SAP cutting-edge technology.

Our technical experts possess a wealth of experience, delivering SAP Customer Data Cloud (SAP CDC) implementations and supporting existing solutions across various industry sectors, spanning high street retailers to utility companies, in both B2B and B2C markets.

With over 10,000 specialists in 25 countries, we have already completed over 200 customer experience projects globally with customers benefiting from design led customer experience skills, extensive SAP ERP integration experience and advanced analytics capability. This unique combination of SAP expertise, positions NTT DATA as the end-to-end digital agency for accelerating your journey to the ‘Intelligent Enterprise’.

Related Solutions For Enhancing Customer Experiences

SAP Customer Experience Solutions

As an intelligent customer engagement software, the SAP Customer Experience suite enables you to efficiently implement your omnichannel customer experience strategy, while ensuring security to drive trust and loyalty in your brand.

SAP Commerce Cloud

SAP Commerce Cloud provides the framework to enable your customers to find and transact the way they want to engage. Give your customers a consistent and meaningful experience across every channel.

SAP Marketing Cloud

SAP Marketing Cloud helps you to better understand your customers so you can respond to their behaviour in real-time to deliver what they want, when they want it. Regardless of how and when they choose to interact, you will have the ability to deliver highly personalised experiences.

SAP Sales Cloud

With SAP Sales cloud you can empower your sales team to work smarter. SAP Sales Cloud enables you to have a single view of your customers, providing the data and insight to engage them anywhere. Move your sales team from sales force automation to sales enablement, so you can sell effectively to the right people, anywhere, at the right time.

SAP Service Cloud

SAP Service Cloud helps you to keep your customers coming back through customer service that drives true engagement. Transition your mind-set that services are only a post-sales activity and deliver an omni-channel experience for your customers across any device.

UX & UI Services

Our UX and UI experts operate within a user-centered design framework, creating meaningful and relevant customer experiences.

Speak to Us Today

If you’re looking for a SAP Customer Data Cloud implementation or support partner with the technical skills and customer experience knowledge to build relationships that last, get in touch and let’s discuss how we can increase customer engagement, drive profits and grow your business.

Complete the form and our Customer Experience Consultants will be happy to speak to you!


For any questions please feel free to contact us.