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SAP consulting company itelligence AG: New white paper points out opportunities of data analyses with SAP HANA


Moscow, March 19, 2013. – The global data volume is growing to gigantic volumes. Experts now estimate the volume at nearly three zettabytes (one zettabyte is 1,000,000,000,000,000,000,000 bytes). It is still growing rapidly. The huge data volumes provide companies with new ways to develop new opportunities and new business models if they can analyse the distributed data mass quickly and integrate it into their processes. Andy Steer, CTO at itelligence UK, and Christian Schmidt, Global Director Business Analytics at itelligence Deutschland, say so in their new white paper “accelerated data processing: business here and now”.

Irina Shotova, Managing Director Russia, itelligence AG: “The benefits of SAP HANA are not merely theoretic in nature, as the authors show using several application examples. For example, one itelligence customer, a large electronics dealer, is using SAP HANA to control its stock and perform its profitability analysis 15 times faster than before. Branch managers can see which products are selling particularly well or badly on their smartphones immediately, also permitting stock reduction. We at itelligence are happy to be among the first SAP consulting companies that have been able to gain experience with SAP HANA that we can now pass on to our customers in Russia”.

The publication focuses on the question of how companies in the networked era create added value to differentiate themselves from their competition. “The requirements and preferences of customers are changing faster than ever. To remain competitive, we need fast access to data in real-time – always, immediately and whenever it is needed,” the authors write. They believe that the SAP-HANA-based real-time data platform plays a key role here. It permits analysis of gigantic data volumes in the blink of an eye. The benefit is not only in speed. Companies can gain and maintain customers on highly competitive markets with this support, put innovations on the market faster and ensure excellent performance in all areas.

Another example: banks can use SAP HANA to track customer conduct and recognise suspicious transactions earlier than ever. They are thus always one step ahead of fraudsters and credit card theft. This added service is rewarded by the customers.

For more examples and application options of the real-time data platform, read the complete white paper at:

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Author of the White Paper: Andy Steer

Andy Steer is Chief Technology Officer at itelligence UK and manages the business unit databases and technology. He is responsible for strategy development, sales and marketing and for performance management around the SAP-database and technology solutions portfolio. Andy Steer writes specialist contributions in social media and is in high demand as a lecturer at important industry events in Great Britain and Europe.

Author of the White Paper: Christian Schmidt

Christian Schmidt is Global Director Business Analytics at itelligence in Munich. His work focuses on technologies for business analysis, including SAP Business Objects, SAP NetWeaver Business Warehouse and SAPInMemoryTechnologies (SAP HANA). Specialist Christian Schmidt is in high demand as lecturer at important industry events all over Europe.

itelligence is one of the leading international full-service providers of solutions in support of SAP solutions, employing more than 2,800 highly qualified employees in 21 countries and in five regions (America, Asia, Western Europe, Eastern Europe and Germany/Austria/Switzerland). As a frequently awarded SAP partner, among others global value-added reseller, SAP Certified in Cloud Services and SAP Gold Partner Business ByDesign, itelligence realizes complex projects in the SAP solution-based environment for over 5,000 customers worldwide. In 2006, itelligence obtained gold-level status as an SAP channel partner as part of the SAP PartnerEdge™ program in Germany, and in the U.S. in 2007. The company’s services in support of SAP solutions range from consulting and licensing to outsourcing and services to proprietary industry-specific SAP. In 2012, itelligence generated total sales of EUR 407.1 million (preliminary figures). itelligence is “Top Consultant” 2012.