SAP Customer Data Platform

Leverage the benefits of unifying and consolidating all your customer data in one single platform and solidify your position as a truly data-driven business

Enable your service agents, sales reps and marketers to deliver hyper-personalized customer engagements across touch points. By bringing all your customer data together in one platform you can build rich and comprehensive customer profiles and benefit from real-time insights to understand your customers even better. Utilize the unified and consolidated customer information in any of your customer engagement platforms, while building trusting relationships with your customers by respecting their data privacy and automatically adhering to data privacy regulations such as GDPR.

Key Features:

Improve customer experience and drive revenue by leveraging comprehensive and rich customer profiles
Enable your customers to control their own data and make sure that you are always compliant with data privacy regulations
Deploy pre-configured connections and easily integrate SAP Customer Data Platform with other applications
Central categorization of customers to ensure a consistent customer experience regardless of touchpoint as well as behaviour- and trigger-based segmentation
Ensure that all relevant stakeholders are updated on important customer information changes with central workflow rules
Enable seamless login experiences

More Insights

Solution Design and Requirements Analysis

You need a new solution to support your business, but you do not know how to define or document your vision for the future and requirements.

Application Fit Analysis

You are not sure if a specific SAP Customer Experience solution is the right solution for your company.

SAP Implementation Services

You know that you are interested in a specific product within the SAP Customer Experience Suite, but do not know where to begin or how to succeed with an implementation.

Locate security gaps and close them – with SAP Security Services by itelligence.

Additional Services

You are already running a SAP Customer Experience solution, but feel that there is even more value to be unlocked.

SAP Customer Data Cloud

Establish the best possible foundation for your business and secure your customers trust by leveraging the power of SAP Customer Data Cloud.

SAP Emarsys Customer Engagement

Leverage the data in your organization to the fullest and use it to exceed customer expectations by delivering personalized engagements to your customers consistently and on every channel with SAP Emarsys.

SAP Sales Cloud

Enable your sales team to work more efficiently and on any device by unleashing the power of SAP Sales Cloud.

SAP Service Cloud

Accelerate service processes and improve resolution times with SAP Service Cloud. Provide your call center specialists’ and service agents access to complete and contextual customer information for a superior customer service experience.