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NTT DATA Business Solutions

Transformation Lab

Transformation Lab is NTT DATA Business Solutions’ innovative and experimental workshop. This is where we help businesses, regardless of their size and complexity, to automate and simplify business processes using new and exponential technologies.

Transformation Lab
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The Transformation Lab - Making Digital Real

We make it easy, we make it practical, and we make it manageable for businesses – no matter what their level of digital maturity is. We review your company’s core processes, we ensure good governance and we build solutions that optimize your processes. And we do it in a way that allows you to scale and integrate with other technologies and platforms at any time. In short, we make digital real.

Start where the need is greatest. Although the vision is full digitalization, this is best achieved gradually. That is why we start automating individual processes in the part of the business that has the greatest impact. Once the company’s first digitalization efforts result in financial benefits, these can be reinvested in the next phase.


Move Quickly From Idea to Implementation

By collaborating closely with Transformation Lab, you will discover that:

  • Your business moves quickly from idea to implementation. Development cycles are short. Results are concrete
  • Your business gets its core processes in place. Without optimal core processes, technologies do not create miracles
  • Even the most analogue processes can be digitalized to create value for the business
  • Your business becomes innovative through learning and experience
  • Your business becomes agile, change-ready and competitive


The Three Process Steps

The intelligent enterprise
Automation and optimization of processes and improving decision-making
The digital value chain
Digitalizing materials and tools to improve effectiveness and transparency
Smart products and services
Development of intelligent products to improve productivity and competitiveness

Examples of Digital Transformation

Transformation Lab works with all exponential technologies. We experiment, we demonstrate process and resource allocation gains on the digital transformation journey, and we integrate as many technologies as possible with each other to optimize the results for our customers. Check out some digital solutions that transform and optimize business processes here:

Customer Service/HR: roboME - a personal assistant

An innovative solution in which a robot is trained to answer standard questions from employees and customers, as well as solving repetitive tasks. roboME handles both text and speech, and also utilizes emotional intelligence to analyze tone of voice etc. The innovative roboME has been featured in the media and at conferences around the world. See more here.

Customer Service: Robot assistant helps customers in the store

Just like digital chatbots help customers in webshops, a physical robot can help customers in brick and mortar shops. The shop robot is equipped with a monitor and can answer customer questions and indicate where the customers can find the goods they are looking for.

Customer Relations: Which customer will leave us?

Which customers are about to leave us and what are the consequences? Are they strategically important customers that we want to keep? The intelligent company is able to zoom in on each customer’s buying behaviour and analyze which customers need extra attention right now.

Sales: Market knowledge in chatbot format

it.marketbot is an innovative solution that collects the company’s own sales and market data and analyzes it along with market data from the internet. Images and graphics are automatically translated into words and the bot answers both internal and external questions about the company.

Sales/Marketing: Image analysis registers used office furniture and sets sales prices

When used office furniture is resold online, the dealers must normally take pictures of each chair, identify the designer, describe the chair’s functionality, detail scratches and other damages, and set the price. New technologies manage all these processes automatically. Image analysis and artificial intelligence are trained to recognize the different chair designs, evaluate the chair’s condition, find the right price and upload it all automatically to the dealer’s webshop.

Public Sector/Environment: Combatting the invasive giant hogweed

Environmental monitoring powered by drones, image analysis and robot software provides municipalities with a precise picture of where giant hogweed is growing, also in hard-to-reach areas. The entire process is automated so the only thing the staff needs to do is go to the identified locations and remove the weeds.

Maintenance/Service: Intelligent maintenance and supervision

When do the wind turbines, bridges and drilling platforms need to be maintained? Where are the signs of rust, cracks or damages that need to be repared? With drones, image technology and analysis, it is now possible to monitor machines and installations and identify patterns that enable staff to handle possible problems before they impact operations.

Production: The digital construction site

Where is that diamond grinder when you need it? And how do you keep an eye on the tools and the machines that easily disappear on messy construction sites? Make the products smarter with sensors and IoT to keep track on everything on the construction site.

Meet Lily, our digital assistant

Introducing Digital Humans | it.human platform
Watch on it.human Introduction
Solution Brief
Digital Humans - the Next Generation Customer Experience

The way people communicate with technology is about to transform. Digital Humans are a new way of letting your customers experience personalized top quality service without increasing costs, by combining the ease of natural human interactions with complete up-to-date knowledge. Digital humans combine machine learning, speech recognition, natural language processing and conversational AI to create an emotional connection. As emotions are a key factor in customer service and driving purchase behavior, it is no surprise that digital humans outperform the traditional self-service portals and chatbots in this task. We have developed it.human platform, where customers can create their own Digital Humans to suit their needs.

Read the Solution Brief

Speak to Us Today

Would you like to receive more information about our Transformation Lab, or book your own workshop?

Just contact us – we will be happy to help.