Industry: Retail
Category: Customer Service


missguided case study

Why we’ve chosen NTT DATA Business Solutions:

  • In-depth knowledge of the Missguided SAP landscape and extensive experience in retail
  • Solid B2B commerce expertise and CX design experience
  • SAP-certified own branded B2B Portal with a rapid implementation to drive digital transformation
  • SAP ERP expertise to ensure joined up business operations

The B2B Customer Portal has allowed Missguided to enable growth through efficient business operations with an improved customer experience, customer personalisation and seamless integration to SAP ERP.”

Kate Marten, Head of SAP Optimisation, Missguided Limited

UK Employees: 340

Turnover(2019/2020): £200m

              Missguided is one of the fastest-growing women’s online retailers in the world.

Challenges and Benefits


  • Manual ordering was becoming time consuming and inefficient, requiring dedicated internal resource at customer level to manage the operational process
  • Off-system way of working to create and maintain product catalogues
  • Disjointed communication of product offerings with franchise and wholesale partners
  • The desire to introduce greater efficiencies in the supply chain
  • The requirement for real-time visibility of product across the wholesale network


  • Streamlined customer interactions with a modern, digital ordering experience
  • Increased wholesale collaboration with customer specific pricing and account management
  • Real-time ordering and order amendment to support the Missguided ‘rapid fashion’ business model
  • End-to-end integration with SAP ERP to streamline data input


  • Customer Portal
Missguided: Rapidly delivering an enhanced B2B customer experience in the fast-paced world of fashion Customer Portal, an NTT DATA Business Solutions complementary SAP solution, was implemented to enhance the B2B customer experience in the fast-paced world of women fashion.

Read Full Story

Missguided is Rapidly Delivering an Enhanced B2B Customer Experience in the Fast-Paced World of Fashion Using Customer Portal

Missguided chose NTT DATA Business Solutions UK as a strategic partner for their SAP landscape as it was already supporting their digital transformation and real-time operations. NTT DATA Business Solutions was therefore ideally placed to recommend an SAP Customer Experience (CX) solution that would deliver enhanced B2B customer interactions and streamline order processing.

The Customer Portal, an NTT DATA Business Solutions complementary SAP solution was delivered to an accelerated timeframe, taking under 6 months to allow Missguided to manage their B2B customer relationships from a single SAP platform, which was an important benefit to the retailer. Missguided is also realising cost savings in sales order processing and customer service.

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