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- Requirements are understood and implemented
- Trust-based collaboration at eye level
- Holistic approach from initial consultation to implementation
Stefan Echterbecker, Sales Manager Germany, KLAFS GmbH & Co. KG
Employees: About. 700 (2020)
Turnover: MEUR 106 (2019)
With first-class design and innovative solutions, KLAFS helps its customers to achieve the perfect feel-good experience. In doing so, the family-run company fulfills the dreams of numerous customers with a vast array of products from saunas and steam baths to further spa equipment. A small idea of taking a compact sauna straight into customers’ homes has turned into something big: In addition to private customers, professionals are now also benefiting from the soothing relaxation solutions.
To make customers’ hearts beat faster – all over the world – KLAFS provides professional advice through trained consultants as well as on-site support from experienced service teams. The company firmly believes that each product is only as good as the advice and service support before, during and after purchase. In this context, KLAFS relies on state-of-the-art sales resources. Integration of SAP Sales Cloud through SAP Cloud Platform Integration is now making competitors sweat.
Challenges and Benefits
- Replacement of the previously used CRM solution due to increased sales requirements
- Data transfer from the old system
- Establishment of preconfigured best practice processes in the context of SAP Sales Cloud
- Customer-relevant data at a glance
- Minimization of administrative workload
- Simple lead generation via new interface
- Improved control capability via KPIs
- Tracking of sales activities by using extensive reporting functions
- Flexible use via mobile devices such as tablet and smartphone
- Improved usability
- Integration of SAP Sales Cloud through SAP Cloud Platform Integration
- Establishment of a web-to-lead interface between the website and SAP Sales Cloud
With the integration of SAP Cloud Platform and the cloud-based application, SAP Sales Cloud, at KLAFS customer relationships are strengthened, sales opportunities are identified at an early stage and revenue is increased on a lasting basis.
Learn more about the cloud-based SAP Sales Cloud application in our solution brief: Improve sales performance, analyze activities in real time, sell anytime and anywhere, and make individual, well-timed offers.
Spa for IT – Hot Sales Leads Thanks to the Integration of SAP Sales Cloud
Just as the stove is the beating heart of every sauna, IT systems are the core of the companies processes. To support valuable customer relationships, KLAFS combines traditional sales processes with futureproof cloud technology. The sauna manufacturer is tapping into NTT DATA Business Solutions’ 30-plus years of SAP expertise. In close cooperation with the IT service provider, the previously used CRM solution was replaced and a new system landscape was created, exceeding all requirements for a future-oriented solution.
A new sales cycle was established through data transfer from the old system and on the basis of best-practice processes. As a result of the fast implementation, KLAFS now benefits from preconfigured sales processes that deliver much greater efficiency. A 360° view of customers is just one of many advantages. With regard to key sales activities such as generation of leads and recording of opportunities and customer orders, the manual workload has been reduced to a minimum. In addition, cloud technology ensures automatic incorporation of the latest features.
Finger on the Pulse – Making Customers’ Hearts Beat Faster Now and in the Future
The cloud-based application not only enables collaborative teamwork, but also ensures efficient processes in Sales & Marketing. Now, sales projects are worked on jointly and maximum transparency is created. This is a clear win-win for sales and customers alike. Customer relationships are strengthened, sales opportunities are identified at an early stage and revenue is increased on a lasting basis.
With SAP Sales Cloud, KLAFS has its finger on the pulse. The solution has been successfully introduced in Germany in conjunction with NTT DATA Business Solutions. Using the prepared template, the sauna manufacturer can now conduct the global rollout of the processes independently and successively. The locations in Austria and Switzerland are the main beneficiaries of the new functions. The future upgrade from the Professional to the Enterprise Edition will make the sales process even smarter. AI-based functions beyond the front office will then support the field staff’s sales activities. That’s how sales works these days.
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