CPG companies and wholesale distributors are facing challenges with the standards of trade promotional programs. Retail customers are spending nearly 30 percent of their revenue on trade spend programs. Doing it wrong directly impacts profitability. On the wholesale side companies can have up to 1-3 percent of their annual margin directly tied into making claims back to their manufacturing customers for vendor rebates. Scaling these across the supply base has a direct line to margin. We help you to manage this.
Accelerate your trade and promotional programs with Trade Programs Simplified
Trade Programs Simplified enhances the best parts of your SAP solution with a smart incentive management solution designed to meet industry-specifics requirements.
Trade Programs Simplified. Incentive Management for industry-specific requirements
- Reduce revenue leakage
Trade Programs Simplified extends the core by managing complex sales programs, agreements, rebates, commissions, billbacks, and TPM programs.
- Reducing manual effort in replacing excel or other third party solutions
Trade Programs Simplified enables you to automate key aspects of incentive management, such as rebates, accounts payable and accounts receivable. As a result, you mitigate human error and ensure you do not leave money on the table.
- Improve process efficiencies
Many companies handle different incentive programs and processes, such as rebates and billbacks, on different platforms. This can take up a lot of time. With Trade Programs Simplified, you maintain all programs and processes on one centralized incentive platform.
- Improve compliance & audit
Trade Programs Simplified is an enhancement of Condition Contract Management (CCM) – SAP’s best practice model allows you to store agreements between you and your business partners as well as important information, such as prices and conditions.
- Module-based approach
- Customer Rebates
- Vendor Rebates
Margin improvements in these areas with Trade Programs Simplified
- Customer rebates
Unlike generic promotions, tailored trade programs are designed with a specific target audience in mind. By understanding the unique needs and preferences of different customer segments, businesses can offer promotions that resonate more deeply and effectively. This personalized approach can lead to increased customer engagement, higher conversion rates, and a stronger emotional connection to the brand. Trade Programs Simplified is tailored, scalable and works to boost customer revenue.
- Vendor rebates
Rebates can foster loyalty and strengthen the relationship between vendors and buyers. A well-structured rebate program can make a vendor more appealing to do business with. It also increases margin by scaling out more vendor rebate and cost recovery programs.
- Vendor chargebacks
Chargebacks enforce consistent standards among all vendors. This consistency can streamline processes like receiving, stocking, and selling, leading to operational efficiencies. Monitoring chargebacks can provide insights into recurring issues within the supply chain. This data can be used for process improvements and to address systemic challenges.
- Trade Programs (CPG)
Companies and especially Consumer Packaged Goods (CPG) companies, frequently utilize trade programs as a strategic tool to boost sales, establish brand presence, and foster deeper relationships with retailers and distributors. Trade programs in the CPG sector encompass a range of promotional activities such as discounts, allowances, rebates, and various in-store promotions.
Many manufacturers and distributors deal with rebates, billbacks, commissions, and trade promotions manually. This increases the likelihood of errors. A centralized incentive management solution helps companies overcome this challenge.Jimmy Dickinson Vice President of Industry Solutions
Streamline incentive management for complex sales with Smart Incentives Simplified
Smart Incentives Simplified is the all-in-one incentive management solution from NTT DATA Business Solutions. Users maintain a clear overview of all different active programs as well as the eligibility of recipients – all on a single platform. The solution is built on SAP software and leverages your master data even if you are using different apps for your incentive management processes.