SAP Marketing Cloud allows you to deliver personalized experiences in real-time, increasing conversion rates and earning your customers’ loyalty. With every touchpoint of your business, whether online or offline, customers leave important information about themselves and their buying behaviour. When data from each touchpoint is viewed in isolation, the data will provide a restricted view or not be meaningful. However, bringing data together from all touchpoints with SAP Marketing Cloud will provide a 360-degree view of your customer engagement.
SAP Marketing Cloud (Hybris) enables marketing professionals to develop a deeper understanding of customers by gathering and analysing information on past interactions (historical transactions), anticipated behaviours (propensity scores leveraging predictive analytics) and present motivations and intent (in-the-moment context and behaviour).