NTT DATA Business Solutions

Hovis®️ and NTT DATA Business Solutions Create the Perfect Recipe with SAP Managed Services and the Engage Customer Success Model

London — 04th April 2023 — NTT DATA Business Solutions is pleased to announce that Hovis®️ Limited, the UK-based baking business, has selected NTT DATA Business Solutions to support their SAP technology landscape.

Hovis Limited, owned by Endless LLP, has more than 130 years of baking heritage and know-how. Using the finest ingredients, the iconic and much-loved brand is based in High Wycombe and employs around 2,800 people in eight bakeries, including one flourmill and three distribution centres across the UK.

A successful business such as Hovis does not stand still and is always looking to improve. The strength of their brand and the quality of their products is key to their success and something they must maintain. Hovis prides itself on its ability to be agile, make quick decisions, and have some of the best service levels and order fill rates in the industry.

Operational efficiency is paramount for Hovis to remain competitive in a commoditised market. Hovis needs to be ruthlessly efficient to maintain its place as one of the fastest growing bread companies over the last 5 years.

Hovis engaged NTT DATA Business Solutions to access an innovative SAP support model, freeing its own talented IT team to focus on other business challenges.

NTT DATA Business Solutions will provide proactive business as usual (BAU) Support for Application Management and Technical Managed Services across the SAP landscape.

“Selecting a managed services support partner was more than just about keeping the lights on for us, it was a key enabler for our transformation,” said Clive Browne, Head of IS, Hovis. “We were looking for an SAP partner who would increase operational efficiency, contain costs, and free up internal resources.”

Hovis also needed a partner to act as strategic transformation advisor, providing continual technology innovation to its SAP landscape.

“We chose NTT DATA Business Solutions because the cultural fit felt right and we liked their people,” said Browne. “They understood our business and sector, and we were impressed by their Engage customer success model, which gave us confidence that we had found the right partner.”

Ben Foster, Sales Director, NTT DATA Business Solutions said: “We are delighted to be working with an iconic brand like Hovis. With our Engage customer success model we will be able to advise, implement, and manage the SAP landscape for Hovis with the ultimate goal of building a long-term partnership, supporting sustainable transformation, and continually delivering customer value.”

NTT DATA Business Solutions uses living roadmaps to combine Service Delivery and Project Management with Business Transformation to deliver a collaborative experience to customers. “This allows agile digital projects to be delivered and transitioned to support, with full visibility ensuring innovation is effectively managed and aligned to a programme of continuous business improvement,” said Foster.


About Hovis Limited

Hovis Limited been baking bread from the finest ingredients for more than 130 years. Their range may have changed and evolved over the years, but their exceptionally high standards of care and expertise never will.

About NTT DATA Business Solutions

NTT DATA Business Solutions drives innovation – from advisory and implementation, to managed services and beyond, continuously enhances SAP solutions to make them work for companies – and for their people. Aiming to help companies to transform, grow and become more successful, NTT DATA Business Solutions connects with a more than in-depth expertise for SAP solutions its clients´ business opportunities with the latest technologies – individually and across all business areas. As part of the NTT DATA group and as a global strategic partner of SAP, with close ties to other partners, NTT DATA Business Solutions gives clients and prospects access to innovative solutions and developments and thus makes an important contribution to innovation and long-term business success. NTT DATA Business Solutions employs more than 13,000 people in 30 countries.


NTT DATA – a part of NTT Group – is a trusted global innovator of IT and business services headquartered in Tokyo. We help clients transform through consulting, industry solutions, business process services, digital & IT modernization and managed services. NTT DATA enables them, as well as society, to move confidently into the digital future. We are committed to our clients’ long-term success and combine global reach with local client attention to serve them in over 50 countries around the globe. Visit us at

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NTT DATA Business Solutions UK&I

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