Build Better Customer Experiences in Ecommerce

With consumers relying on online shopping to meet their busy lifestyles, by now if brands aren’t prioritising ecommerce and customer experiences, they’re losing out to their peers. According to Temkin, 2018, customers who receive a good experience are 3.5 times more like to repurchase and 5 times more likely to recommend the product to friends and family than if they have a poor service.

Customers want intuitive site navigation, streamlined customer checkout and the ability to search product catalogues. They want to be provided highly relevant and personalised experiences that are user friendly and deliver seamless customer experience across a variety of touch points. For this reason and more, selecting the right SAP ecommerce platform to meet the customer expectations or enhancing the ecommerce platform you have is vital in retaining and growing your market share.

B2B buyers want sophisticated features like specific user roles that receive tailored content, order management systems, customer specific pricing, multiple account functionality, budgeting, compliance and specific decision-making processes.

With the need to adapt to avoid being left behind, it’s vital to consider how you can enhance certain aspects of your SAP ecommerce business.

B2B2C brands used three applications, website, email marketing and web analytics solutions, but are now redefining their strategies to enhance customer experiences and provide added value, particularly when it comes to ecommerce.

When moving from separate B2B and B2C platforms to a B2B2C SAP ecommerce platform, brands expect the same level of data and analytics as B2C platforms and the sophisticated features of a B2B platform. It is important to carefully consider the right e-commerce platform to enable B2B2C brands to deliver end-to-end customer experiences for both their direct and business customers.