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SAP Qualtrics

XM / Experience Design / Experience Improvement

Qualtrics empowers companies to capture and act on customer, product, brand & employee experience insights in one place. Request a personalized demo and we’ll show you how you can use Qualtrics to design and improve the breakthrough experiences you deliver across your organization.


What is Experience Management (XM)?

Experience Management | noun | XM

is the process of monitoring every interaction people experience with a company in order to spot opportunities for improvement.



The fragmented data makes it difficult to manage

Top challenges

  • Fragmented approach to a single audience
  • Silos create missed opportunities
  • Missed opportunities decrease ROI

How does it works

1. Set up survey in a user-friendly and speedy manner with minimal technical efforts

Distribute surveys/capturing feedback from multiple touchpoints.

2. Built-in Analytics: Leverage advanced dashboards to save time and react faster

  • Analyzed data are shown on dashboards with key focus area so team knows which topic to focus first to make business impact.
  • Can integrate operational data (e.g. GDP or other data) into Qualtrics, combining with experience data, get deeper insights to help design personalized experience for customers.
  • Qualtrics Text iQ uses machine learning and natural language processing to automatically analyzing topics and sentiment on open text feedback, giving you perfect insight into how your respondents actually think and feel.

3. Single Source of Truth helps you control and take actions appropriately

  • Multiple use cases to cover all aspects
  • Out of the box connectors to integrate with existing applications – helps taking actions to the discovered insights fast and easy

Single System of Record

Remove data silos and build a Single System of Record for all your respondents

With Qualtrics XM Directory, you can

  • Manage millions of profiles, identities, panels and preferences without duplication
  • Automatically segment respondent lists into cohorts based on behavior, preferences , attributes and feedback
  • Build a 360 view of every customer
    and panelist across all touchpoints and channels allowing you to conduct targeted research and predictive analytics
  • Avoid duplicate questions and  over surveying leading to higher response
    and engagement rates

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