Customer Experience: Boost Customer Engagement and Sell More
Shine at every touchpoint and turn customers into fans with SAP C/4HANA
Shine at every touchpoint and turn customers into fans with SAP C/4HANA
Digitalization has changed the game dramatically for marketing, sales, commerce, and service. Gone are the days when companies could rely on a “one size fits all” model to get their message across, convince their audience, and gain loyal customers. That is why traditional customer relationship management (CRM) is transforming, too.
A coherent, convincing, and truly personal customer experience is what sets apart digital leaders from digital laggards. But how do you become a customer-centric company?
Integrate every customer-facing process – with SAP C/4HANA. This suite of solutions unites the former commerce-focused SAP Hybris solutions with tailored software for marketing, sales, service, and a foundation to align all your customer data – compliant with the strictest data privacy and protection laws. Add to this the latest trends in machine learning and you have everything you need to create real-time engagement with every single customer.
84% of organizations that improved their customer experience saw an uplift in revenue.
Source: Dimension Data, 2017 Global Customer Experience Benchmarking Report
“Intelligence is the ability to adapt to change.” What can we learn from Stephen Hawking’s words today? That in the digital age, a time of constant change, becoming an intelligent enterprise is the most important competitive factor.
An intelligent enterprise is based on instant, reliable insights derived from artificial intelligence and machine learning. And for SAP customers, the SAP C/4HANA suite plays a key role in this. In fact, customer experience is one of the five strategic pillars of SAP’s future roadmap.
If you’re looking for an end-to-end customer solution, you need a suite that can go the whole nine yards. SAP C/4HANA is designed to modernize the sales-only focus of legacy CRM solutions, which means the relationship doesn’t stop when the order is processed.
Zeni Thakkar, Senior Director Sales Solutions, NTT DATA Business Solutions North America
If you answered ‘no’ to any of these questions, you should have a closer look at the SAP C/4HANA portfolio and our services.
Everyone talks about putting their customers at the center of their business. Yet only a few really do – because customer centricity requires you to know just about everything on each and every customer. That is where SAP C/4HANA comes into play: Bring together master data, buying history, individual needs and wishes, and even sentiments. You can then provide your teams in marketing, sales, service, and commerce with all the information they need to create an engaging customer experience.
Based on dynamic customer profiles and supported by artificial intelligence, you can create segments and campaigns that fit perfectly to each individual. You can even optimize marketing campaigns while they run to adapt to your audiences’ reaction. Marketing no longer simply helps sales teams do their job, but contributes directly to new business.
It is crucial for your sales team to quickly identify key decision makers and establish a complete understanding of customer objectives. SAP C/4HANA fully equips your sales team by breaking down silos of customer information in the back office and delivering this data to your team through their mobile devices. Empower your sales reps with the information they need to know which customers to contact, how to address their pain points, and how to nurture each opportunity to completion.
No matter whether you are in B2B or B2C, our customers today expect a consistent buying experience that matches the way they buy online in their personal life using a range of devices. You need to find cost-effective ways to seamlessly provide opportunities for them to make purchases at every stage of their journey, no matter how complex the business. With SAP C/4HANA you create a complete omnichannel sales experience, connecting digital and traditional sales channels end-to-end. You can integrate suppliers, distributors, and partners and manage multiple business models from one single platform.
In the past, service has often been considered a necessary evil to comfort disappointed customers. At best, it was a way to bind customers through long-term maintenance contracts. Today, service should and can be much more. With SAP C/4HANA you not only accelerate service processes and improve the first-time fix rate, but turn service before, during, and after a purchase into an opportunity to engage customers; and sell additional products. To do that, your call-center service specialists have access to complete, contextual customer information – and to B2C or B2B omnichannel data, too. So they know exactly which additional products will perfectly suit their customer. Field service technicians also have all data available to help them complete their tasks faster – even while at the customers’ location.
SAP Hybris solutions are now SAP C/4HANA and can do even more. Find out how to bring together the whole customer journey end-to-end – and sell more.
Enhancing Customer Experience and Improving Business Efficiency at Warburtons
Vejle Municipality municipality wanted to do something extra for their large-scale Tour de France 2022 event when stage 3 of the prestigious race starts out in Vejle, so they onboarded a digital human, Victoria.
Moen began working with NTT DATA Business Solutions in 2019 to develop a roadmap and to date has completed 6 go-lives in 2 years, with more implementations to come.
it.mx Customer Portal, an NTT DATA Business Solutions complementary SAP solution, was implemented to enhance the B2B customer experience in the fast-paced world of women fashion.
Certsure was seeking a more efficient means by which to manage customer interactions. The aim was to improve responsiveness, modernise the flow of information, keep customers better informed, reduce strain on internal resources and raise the overall standard of customer service.
To achieve efficient processing of incoming payments as well, an interface was set up between the SAP system and the payment providers, enabling seamless payment assignment to the sales order.
Our expert consultants ensure seamless implementation of all the SAP C/4HANA solutions you need: from the former Gigya software now called SAP Customer Data Cloud, to the SAP Customer Experience solutions (formerly SAP Hybris solutions), to integration into your existing CRM systems.
As one of the first SAP partners for SAP Hybris and Gigya, we know the needs and challenges of today’s customer-focused business in B2B as well as in B2C. And we are at your side every step of the way of your IT project – worldwide.
Our experience with the implementation of SAP systems goes back 30 years. More than 10,000 customers worldwide use solutions that we have integrated. Our experts are available at locations in 25 countries, and our partnership with NTT DATA Group makes our network more powerful than ever.
NTT DATA Business Solutions has been a regional SAP Hybris Gold Partner since 2017.
Are you searching for answers or would you like to receive more information about SAP C/4HANA? Do you want more detailed advice from our experts or wish to book a workshop?
Just contact us – we will be happy to help.