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Preben Roed Skaksen, Chief Data Officer, Krak
Krak is a Nordic tech company helping small and medium-sized companies with digital marketing. Krak is also a search engine for information on private persons.
The data management platform TimeXtender Data Discovery Hub® enables Krak to make better business decisions by extracting data faster and more easily than previous solutions
Automate Your Work with Data
We have all heard the story about data as the new oil – floating around your business just waiting to be tapped. But only few companies have managed to actually build an environment that makes it possible to connect various data silos and then catalog, model, move and report on the full data lifecycle.
Krak, part of Eniro, has managed to exploit the power of data. In the summer of 2019, the company went live with the new data management platform, TimeXtender Data Discovery Hub®, building upon their existing Salesforce CRM solution.
With TimeXtender, Michael L. Petersen and his Business Intelligence team at Atea Danmark are able to offer what their colleagues crave: updated data delivered at high speed enabling better and faster business decisions.
With Qlik Sense, Atea now takes a truly analytical approach to company data. Atea employees can search, at any time, and from any device and find new data relationships with drag-and-drop visualizations.
The new Qlik based BI solution creates transparency for everyone involved. Both management and consultants can follow the numbers. These numbers create the foundation for conversations on management meetings and between management and employees.