User Experience Opens Up All-New Opportunities

As the use of technology increases in people’s daily working lives, user experience (UX) is rapidly becoming more important. Find out how usability plays a key role in business success.

The Growing Importance of Usability and Responsiveness

Today, almost everyone is using technology. Smartphones, laptops and tablet devices have made it easier than ever before to access services, applications, and content – anywhere and anytime. This new level of accessibility has driven expectations in the business world too. Your employees have grown accustomed to the speed, responsiveness, and usability of the apps they use in their day-to-day lives.

Creating New Business Opportunities with User Experience

However, in times of big data and digitalization, there is a higher risk of information overload. In order to work more efficiently, your employees need an intuitive and consistent user experience (UX) across all devices. This calls for responsive design and simplified user interfaces (UI). In addition to simplification, a sound UX strategy enables real-time responses, fact-based decisions, and clear visualization of large volumes of data – opening up for entirely new opportunities for your business.

Investing in User Experience Not Only Increases User Satisfaction – It Reduces the Effort Required for Training and Minimizes Errors.

User Experience – Much More Than Just User Interface Design

Thanks to advances in technology, there is virtually no limit to the modern user experience. Voice control, for example, enables users to interact with solutions in a more natural, hands-free way.

Artificial intelligence, on the other hand, opens up the opportunity to deliver smart, automated customer service through the use of chatbots. Moreover, augmented reality and mixed reality technologies could revolutionize the way people work by enhancing the physical world with digital information.

The Four Main Aspects of Modern UX Design

Simple

To reduce the risk of information overload, an user interface should be kept as simple as possible. This increases user productivity and helps prevent errors.

Role Based

An effective user experience should be role based. Filtering out any information that is not relevant to the task at hand significantly improves usability.

Responsive Design

Today, employees work in many different ways. They demand a consistent user experience that functions perfectly no matter what device they are using.

Easy to Adapt

As user interfaces evolve at an increasing pace, backend integration can pose a challenge. Decoupling apps from the backend can increase flexibility.

Business Benefits of Effective UX Design

  • Enhanced productivity: Thanks to responsive design, you can now provide a consistent user experience on any device. This increases the productivity of your employees – whether they are in the office, at home, or on the go.
  • Reduced errors: Usability is key. With a well-designed user interface, you can save time and reduce the risk of human errors.
  • Higher user adoption: By providing an attractive user interface that is fun and easy to work with, your employees are much more willing to embrace new solutions and technologies.
  • Lower training costs: By leaving out all unnecessary features and keeping your UX design simple, you can significantly reduce training costs. You enable your employees to perform tasks themselves, without programming skills.

71% of Senior IT Leaders See Mobile Capabilities as Strategic.

IDG Research

UX Design: New Challenges for IT

In light of the shift towards lean and intuitive user interface, IT departments now need to change their approach. To ensure that your UX strategy is a success, you should consider the following challenges:

  • Personalization: To reduce complexity, the UX needs to be tailored to the actual needs of each individual user. However, this can eventually lead to a rising number of technologies and solutions.
  • Interoperability: IT infrastructure now has to be compatible with the systems and processes of your vendors, suppliers and customers. This means your IT department no longer has full control over some aspects of your landscape.
  • Diversity: When developing a user interface, many different operating systems and devices have to be considered. This poses the question: Which platforms and standards should be used?
  • Integration: While native apps are able to take advantage of device functionality to a higher degree, they require separate development processes for every platform and, sometimes, every single device.

How We Help You Create an Engaging User Experience

UX Strategy

Every successful user experience starts out with a detailed strategy. NTT DATA Business Solutions consultants can help you identify the right solutions for your business and set out a plan for implementation. Supported by design thinking workshops and the SAP Build design tool, we can create a UX prototype together with you.

App Development

Although SAP Fiori apps cover a wide range of industries, roles and processes, we understand that there are situations when your users have specific requirements. We can develop brand-new apps and add-ons, tailored to the unique business processes of your industry or enterprise.

Mobile Solutions

Having access to data and applications on the go is increasingly important in today’s always-on society. To meet the needs of your employees and customers, we collaborate with you to develop easy-to-use mobile solutions that boost user satisfaction, productivity and efficiency.

We Provide Comprehensive Support from UX Design to Deployment

As an SAP Platinum Partner with numerous awards, NTT DATA Business Solutions has in-depth knowledge about SAP technologies and how to implement them. Our consultants can work together with you to find the right UX solution for your needs and support you with the implementation.

Whether it’s the Red Dot Award-winning SAP Fiori app, the SAP Screen Personas add-on, or a custom-made solution, we help you create an engaging and intuitive user experience that goes beyond your users’ expectations.

How Our Customers Benefit from Us

Turkcell Global Bilgi

The largest GSM provider in Turkey delivers back-office support and customer care management services on behalf of hundreds of global companies, with 250 million customer contacts per year.

Missguided

it.mx Customer Portal, an itelligence complementary SAP solution, was implemented to enhance the B2B customer experience in the fast-paced world of women fashion.

KLAFS

With the integration of SAP Cloud Platform and the cloud-based application, SAP Sales Cloud, at KLAFS customer relationships are strengthened, sales opportunities are identified at an early stage and revenue is increased on a lasting basis.

Styria Media Group

To achieve efficient processing of incoming payments as well, an interface was set up between the SAP system and the payment providers, enabling seamless payment assignment to the sales order.

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