We deliver smart solutions for the tourism industry, enabling data-driven innovation to enhance visitor experiences and streamline operations. Leveraging real-time data to improve operational efficiency and promote sustainable tourism in line with ESG compliance standards.
Smart Tourism Simplified utilizes technology to enhance the tourism experience, making it more convenient, personalized, and sustainable. By connecting multiple data sources, we can deliver valueable insights into visitor behavior creating predictable revenue opportunities and sustainable monitoring. Elevate the tourist experience and support sustainable development, guiding the tourism industry toward the vision of Society 5.0.
Forecasting visitors to popular tourist destinations using cellular network data, combined with credit card transaction data to predict revenues across product categories. This helps local businesses anticipate customer flows and adjust operations to meet data-based demand, ensuring better alignment with visitor congestion and opening hours.
National tourism data dashboards gives you insights into key metrics such as:
Feature impact analysis helps tourist organizations identify external factors and key drivers of revenue, visitors, and crowding. It reveals trends like peak visit times and popular attractions, enabling better decision-making, resource management, and enhanced visitor experiences, ultimately improving strategic planning and operational efficiency.
The optical sensor provides real-time data on visitor movement, helping local businesses quickly respond to changes, such as increased foot traffic from events, by offering promotions or adjusting hours. It tracks different traffic types (cars, bikes, vans, trucks, pedestrians) and their speed and direction, offering detailed insights for both local events and national use.
Shifting revenues to local businesses is a sustainable move in tourism, aligning with Smart Tourism principles. Our platform helps public tourism entities prevent overcrowding, reduce waste, improve visitor experiences, and protect the environment. This promotes responsible tourism, supporting local economies while fostering a balanced relationship with the environment and communities.
Smart tourism helps both small and large tourism stakeholders grow their businesses while adding context to national trends. By staying close to customers and maintaining clear communication, NTT DATA Business Solutions has become a trusted partner, driving technological advancements in the industry. Our approach allows us to expand Smart Tourism from regional to national levels, unlocking global opportunities.
Smart Tourism empowers sustainability by supporting local business initiatives and promoting responsible practices. Our platform helps predict visitor behavior and reduce waste. We help tourism and local economies to create circular operating models to comply with ESG standards. By leveraging IoT and Ai, we can ensure a more sustainable future for both travelers and communities.
Smart Tourism leverages advanced data analytics and IoT technology to gather insights into visitor behavior and market trends, enabling tourism stakeholders to predict revenue opportunities with precision. By analyzing real-time data from various sources—such as visitor traffic patterns, booking trends, and consumer preferences—our platform helps businesses identify peak periods and emerging trends.
This predictive capability allows tourism operators to tailor their offerings, optimize pricing strategies, and enhance marketing efforts, ultimately driving higher revenues. By anticipating demand and understanding the needs of travelers, businesses can make informed decisions that capitalize on revenue opportunities, ensuring sustainable growth in a competitive landscape.
The Momenttum platform serves as our backbone, seamlessly connecting diverse sources into one cohesive system. Built on the powerful Microsoft Azure and powered by Snowflake, Momenttum simplifies the complexities of your data, providing a comprehensive view that enhances decision-making and optimizes visitor experiences.
The future of tourism is smart and relies on data to make informed decisions. We are ready to help the tourism industry fulfill their true potential by combining multiple data sources and the latest available technology.
Jonas Holck Account Manager, Innovation & Technology LoB
Jonas Holck
Account Manager, Innovation & Technology LoB
