Date: 22 February 2024 (Thursday)
Time: 9.00am-12.00pm
Venue: SAP Malaysia, Level 29, Menara Southpoint, Mid Valley City
Speakers:
- Hariharan Appukutten – Subject Matter Expertise in Automotive Industry (NTT DATA Business Solutions MSC)
- Lim Teck Ch’ang – Industries & Digital Leadership Industry 4.0 in Region (SAP Malaysia)
- Jan Pedras – Head of International Automotive (Proaxia Asia Pacific)
Recognizing the transformative potential of technology, automotive retailers have acknowledged its influence in unlocking organizational capabilities for customers, sales and service personnel, employees, and society at large. In response to shifting consumer buying patterns, evolving mobility modes, the rise of electric vehicles, and global changes in distribution models, automotive retailers must leverage digital transformation. This goes beyond mere productivity enhancements and instead focuses on customer-centric adaptations to address their evolving needs. Simultaneously, it aims to efficiently meet the operational requirements of brand principals and adapt to changing distribution models.
Embracing this digital transformation presents an opportunity for automotive retailers to continually innovate, enhancing organizational operations, supporting employee productivity, managing customer relationships and touch-points throughout their lifecycle, and establishing a digital foundation for critical business insights to compete effectively in a swiftly changing market.
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