Develop Your Omnichannel Strategy

Digital transformation has ushered in a new era in both B2C and B2B commerce. To engage with your customers, you need an effective omnichannel strategy – and the right platform to deliver it.

Digitization Is Changing the Customer Journey

Customer engagement is more important than ever. The expansion of e-commerce means that every shopper follows a different journey and expects personalized interaction at every touch point. And with so many brands to choose from, customers more readily switch from one to another. However they choose to shop – whether online or in store, on a mobile device or desktop – they want a consistent shopping experience.

79% of all customers spend at least 50% of their purchasing time researching products online.

Why You Need an Omnichannel Strategy

To meet modern demands and remain competitive, companies need to optimize their omnichannel processes and engage with shoppers at multiple touch points.

They must deliver excellent customer service and a unique commerce experience to the individual, consistent across all channels. Enterprises deploying an effective omnichannel strategy tap into a wealth of opportunities, generate new leads, increase revenue, and achieve sustained business growth.

Integrating the Customer Experiences Across All Channels

Are You Facing the Following Challenges?

  • Are you being held back by duplicated customer information scattered across different data silos?
  • If your buyers purchase from various channels, do you have up-to-date information on what’s in stock?
  • Are your online shop’s database and your mobile selling applications stored in separate locations?
  • Can you ensure that all digital and physical channels share a consistent look and feel?
  • Are you able to offer customer-specific catalogs and price lists?

What Makes Your Omnichannel Strategy Successful?

1. Ensure a Single Source of Truth

Bring all of your data and commerce processes together under one roof. Eliminate multiple, inconsistent data sources and gain a single view of customer, stock, and product information. Benefit from better-informed decision making and increased business agility.

2. Connect Commerce and Marketing Processes

Connect commerce and marketing processes and profit from seamless interdepartmental collaboration. Sales can quickly pass on information from customer interactions to help marketers build targeted campaigns. Meanwhile, valuable insights gained through market research and customer profiling support the commerce team in devising effective sales strategies – including personalized recommendations.

3. Integrate Your ERP and CRM Systems

Integrating your ERP and CRM systems can improve business agility and data reliability. Any changes made to information in one (regarding customers, contacts, inventory, etc.) will be instantly reflected in the other, meaning faster access to crucial data to support sales and decision making. Furthermore, by bringing the two systems together, you gain a 360-degree view of customers and a single source of truth.

4. Provide a Personalized Experience

Provide customers with content that is geared toward their preferences. In a next-generation e-commerce suite, your website will automatically generate offers and recommendations based on the user’s purchase and search history. Products and services that are of greater interest to the shopper will appear higher in catalog searches. In this way, you drive customer engagement, encouraging first-time purchases as well as repeat business – and ultimately boosting sales.

5. Implement Product Information Management (PIM)

As part of your commerce solution, a modern PIM module makes it simple to update catalogs, add products, and edit descriptions. It keeps information consistent across all channels, making it easier for customers to find what they want on any device. This in turn boosts the effectiveness of your marketing campaigns, branding, and SEO.

52% decrease in customer support cost after migrating to a B2B e-commerce portal.

Forrester

SAP Hybris: Run Your Processes on a Single Commerce Platform

Available on premises or in the cloud, SAP Hybris Commerce meets the challenges of the digital age. The next-generation suite of commerce solutions unifies data and processes in a single location, reducing complexity and eliminating multiple data sources.

At the same time, the suite’s built-in versatility ensures that your customers enjoy a consistent shopping experience no matter what channel they decide to use. The result is an increase in customer satisfaction, improving the chances of a sale.

We Keep Things Simple

Omnichannel increases complexity, while siloed processes and data are obstacles between you and your customer.

Jörg Oberdieck, Global Director SAP Hybris / CEC Solutions, NTT DATA Business Solutions AG

Omnichannel Commerce: How We Can Support You

As a SAP Hybris Gold Partner and member of the SAP Global Partner Executive Council, our expertise in omnichannel commerce and SAP Hybris solutions is well recognized. In fact, our portfolio includes over 50 Hybris Commerce implementations across the globe in a wide range of industries – including retail, telecommunications, life sciences, and manufacturing.

However, we have more than just experience to call on; we also have over 250 SAP Hybris Commerce consultants around the world. These experts are capable of implementing both cloud and on-premise solutions – and can deliver on-site as well as offshore support. This means that wherever you are, and whatever your needs, NTT DATA Business Solutions will provide a service that works for you.

Our Awards and Partnerships

  • Winner of SAP Hybris 2017 Partner of the Year Award
  • Winner of SAP EMEA Award for Partner Excellence 2017 for Customer Engagement
  • Holder of SAP Hybris Gold Partner Status
  • SAP Hybris Global General Business Partner of the Year 2016

How Our Customers Benefit from Us

Jowat

As requirements for qualitative Master Data Management increased at Jowat due to business growth, the company decided for itelligence's it.mds AddOn and in doing this, Jowat became a pioneer as the first German customer using the master data solution.

ARRI Group

With the SAP S/4HANA implementation by itelligence, ARRI not only streamlined processes, but also accelerated data analysis and modernized SAP applications. Thanks to itelligence's Managed Cloud Services, ARRI can rely on maximum security within the IT infrastructure.

DMG MORI Global One

Read more about how DMG MORI automated its repetitive processes with bots, developed by itelligence and now profits from cost savings and less workload.

Fives

Fives est un groupe d’ingénierie industrielle créé il y a plus de 200 ans. Sa spécialité ? La conception, la fabrication et la maintenance d’équipements de production destinés aux acteurs du monde de l’industrie. Le groupe a enregistré en 2019 un chiffre d’affaires de près de 2 milliards d’euros.

Şişecam

Sisecam is one of the largest glass manufacturer in Europe. Sisecam has a total of 44 plants that offers a wide range of glass products.

CarrefourSA

Carrefour has been innovating and revolutionising consumption for 60 years. Today, they are reinventing their business model and placing the food transition at its heart.

Kardemir

Kardemir aims to be “World-Class Company” as one of the leading companies among all the industrial companies in Turkey with a high value-added product content of 3.5 million tons of steel production in the second century of our Republic.

Sanquin Plasma Products, Holandia

Dzięki SAP ATTP Sanquin Plasma Products minimalizuje koszty utrzymania zgodności.

Vetropack AG, St-Prex

Udane przejście do SAP S/4HANA dzięki przejrzystej „mapie drogowej” projektu.

Atea, Copenhagen Denmark

With TimeXtender, Michael L. Petersen and his Business Intelligence team at Atea Danmark are able to offer what their colleagues crave: updated data delivered at high speed enabling better and faster business decisions.

4 Things Today’s B2B Buyers Want to Experience

Today’s B2B buyers want personalized services. They want online convenience. And they want consistency across the devices and channels they use to make a purchase.

Get a snapshot of how NTT DATA Business Solutions can help you meet their expectations and bring B2C capabilities to your B2B e-commerce with SAP and Hybris e-commerce.

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Did You Know that 70% of B2B Sales Are Done Digitally?

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SAP Solutions for Omnichannel Commerce

it.Analytics CXO Dashboard

Expertise with SAP S/4HANA,Analytics, SAP BusinessObjects BI, SAP Data Services, SAP BPC, SAP BW/4HANA

Real Time Decision Making with SAP Analytics

Solution offers high level view of key business metrics to detailed analysis of line items.

Speak to Us Today

Are you searching for answers or would like to receive more information on Omnichannel Commerce? Do you want more detailed advice from our expert or wish to book one of our Omnichannel Commerce workshops?

Just contact us – we will be glad to help you.

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