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SAP Customer Data Cloud

Establish the best possible foundation for your business and secure your customers trust by leveraging the power of SAP Customer Data Cloud.

SAP Customer Data Cloud Interface

SAP Customer Data Cloud has been divided into 3 products – SAP Customer Identity and Access Management for B2C, SAP Customer Identity and Access Management for B2B and lastly SAP Enterprise Consent and Preference Management.

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SAP Customer Identity and Access Management for B2C

Capture permission-based first party data to build rich and most importantly centralized customer profiles. Deliver hyper-personalized and consistent customer experiences regardless whether a customer is engaging with sales, service, marketing or commerce. Create frictionless and scalable customer experiences with SAP Customer Identity and Access Management for B2C.

Key Features:

– Accelerate time to value by offering flexible registration and social authentication for speedy and seamless customer experiences.

– Securely identify online customers through SSO, multifactor and password-free authentication methods.

– Capture permission-based first party data and leverage it for personalization and analytics.

– Maximize the value of your data by leveraging bidirectional flows with other customer engagement solutions.

 

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SAP Customer Identity and Access Management for B2B

Add value to your bottom line by building trusting relationships with your customers. Grow your business by managing the lifecycle of customer identities. Outperform the competition by accelerating time to market for new products and services through onboarding customers and partners more efficiently. Cut operational costs by simplifying access management with end-user self-services and delegated administration. Ensure compliance by securing information, while accommodating data privacy regulations and ensuring audit-readiness at any time with SAP Customer Identity and Access Management for B2B.

Key Features:

– Frictionless onboarding of users and organizations

– Leverage progressive profiling for early prospect engagement

– Streamline access with business policy-based and centralized access management to applications, data and products.

– Configure integrations for real-time exchange of user profile data

– Create an audit trail and be prepared for an audit at any time

– Capture consent and preferences and let your end users be in control of their own data

Wether cloud-only or hybrid – We are your partner for your cloud innovations and operations.

SAP Enterprise Consent and Preference Management

Become truly scalable by capturing and confidently handling all consents and preference in one single platform. Reduce regulatory risks by complying with data protection laws and be audit ready at any time. Win customers trust by leveraging the power of SAP Enterprise Consent and Preference Management and thereby establish the best possible foundation for your business.

Key Features:

– Let your customers manage their own consents and preferences by offering self-service

– Create a centralized repository of consents and preferences

– Be audit-ready at any time

– Ensure compliance with GDPR, CCPA and LGPD

– Enforce all changes to consents and preferences in real-time with downstream applications and services

More Insights

Differences between SAP CDC, CDP and Emarsys

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Michael Vraa-Jensen

Director, CX LoB

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