Positive impact on tourism with Destination Sustainable
When tourism expectedly picks up after the Corona pandemic, many people will want to travel more sustainably. Many tourism destinations are also keen to reduce the negative impact of tourism and help their visitors leave behind a positive impact on local communities. NTT DATA Business Solutions’ TITAN platform is helping destinations generate the data needed to understand the impacts of local tourism and to nudge visitors into making the most sustainable choices. This includes, for example, how they move around (public transportation over own cars), what they do (healthy and meaningful activities which create a positive engagement with local communities), what they buy (locally produced and sustainable), and how they help out (trash collection, reducing waste generation, saving water, etc.).
Through hundreds of IoT devices connected through the TITAN platform with data analyzed and visualized so it serves various local actors, the destinations get unique (anonymized) insights into how people move around, what they do, what their preferences are, and where and how they can be nudged into making sustainable choices. Through gamification and the ability to achieve “sustainable visitor” recognition, the visitors are changing their behaviors in ways that ensure a more positive impact on the destination they are visiting as well as a more meaningful and memorable stay.