Develop Your Omnichannel Strategy

Digital transformation has ushered a new era in both B2C and B2B commerce. To engage with customers, you need an effective omnichannel strategy – and the right platform for delivery.

Digitalization Is Changing the Customer Journey

Customer engagement is more important than ever. The expansion of e-commerce means that every shopper follows a different journey and expects personalized interaction at every touch point. With so many brands to choose from, customers more readily switch from one to another. Independent of how they choose to shop – whether online or in store, on a mobile device or desktop – they want a consistent shopping experience.

79% of All Customers Spend at Least 50% of Their Purchasing Time Researching Products Online.

Why You Need an Omnichannel Strategy

To meet modern demands and remain competitive, companies need to optimize their omnichannel processes and engage with shoppers at multiple touch points.

Companies must deliver excellent customer service and a unique commerce experience to the individual, consistent across all channels. Enterprises deploying an effective omnichannel strategy tap into a wealth of opportunities, generate new leads, increase revenue, and achieve sustained business growth.

Integrating the Customer Experiences Across All Channels

Are You Facing the Following Challenges?

  • Are you being held back by duplicated customer information scattered across different data silos?
  • If your buyers purchase from various channels, do you have up-to-date information on what’s in stock?
  • Are your online shop’s database and your mobile selling applications stored in separate locations?
  • Can you ensure that all digital and physical channels share a consistent look and feel?
  • Are you able to offer customer-specific catalogs and price lists?

What Makes Your Omnichannel Strategy Successful?

1. Ensure a Single Source of Truth

Bring all of your data and commerce processes together under one roof. Eliminate multiple, inconsistent data sources and gain a single view of customer, stock, and product information. Benefit from better-informed decision making and increased business agility.

2. Connect Commerce and Marketing Processes

Connect commerce and marketing processes and profit from seamless interdepartmental collaboration. Sales can quickly pass on information from customer interactions to help marketers build targeted campaigns. Meanwhile, valuable insights gained through market research and customer profiling support the commerce team in devising effective sales strategies – including personalized recommendations.

3. Integrate Your ERP and CRM Systems

Integrating your ERP and CRM systems can improve business agility and data reliability. Any changes made to information in one system (regarding customers, contacts, inventory, etc.) will be instantly reflected in the other, meaning faster access to crucial data to support sales and decision making. Furthermore, by bringing the two systems together, you gain a 360-degree view of customers and a single source of truth.

4. Provide a Personalized Experience

Provide customers with content that is geared toward their preferences. In a next-generation e-commerce suite, your website will automatically generate offers and recommendations based on the user’s purchase and search history. Products and services that are of greater interest to the shopper will appear higher in catalog searches. This way, you drive customer engagement, encouraging first-time purchases as well as repeat business – and ultimately boosting sales.

5. Implement Product Information Management (PIM)

As part of your commerce solution, a modern PIM module makes it simple to update catalogs, add products, and edit descriptions. It keeps information consistent across all channels, making it easier for customers to find what they want on any device. This in turn boosts the effectiveness of your marketing campaigns, branding, and SEO.

52% Decrease in Customer Support Cost after Migrating to a B2B E-commerce Portal.

Forrester

SAP C/4HANA (SAP Hybris): Run Your Processes on a Single Commerce Platform

Available on-premise or in the cloud, SAP Commerce meets the challenges of the digital age. The next-generation suite of commerce solutions unifies data and processes in a single location, reducing complexity and eliminating multiple data sources.

At the same time, the suite’s built-in versatility ensures that your customers enjoy a consistent shopping experience no matter what channel they decide to use. The result is an increase in customer satisfaction, improving the chances of a sale.

We Keep Things Simple

Omnichannel increases complexity, while siloed processes and data are obstacles between you and your customer.

Jörg Oberdieck, Head of Global Digital Practice - Customer Engagement & Commerce, NTT DATA Business Solutions AG

Omnichannel Commerce: How We Can Support You

As a SAP Hybris Gold Partner and member of the SAP Global Partner Executive Council, our expertise in omnichannel commerce and SAP C/4HANA (SAP Hybris) solutions is well recognized. In fact, our portfolio includes over 50 SAP Commerce Cloud implementations across the globe in a wide range of industries – including retail, telecommunications, life sciences, and manufacturing.

Moreover, we have over 250 SAP Commerce Cloud consultants around the world. These experts are capable of implementing both cloud and on-premise solutions – and can deliver on-site as well as offshore support. This means that wherever you are, and whatever your need, NTT DATA Business Solutions will provide a service that works for you.

Our Awards and Partnerships

  • Winner of SAP Hybris 2017 Partner of the Year Award
  • Winner of SAP EMEA Award for Partner Excellence 2017 for Customer Engagement
  • Holder of SAP Hybris Gold Partner Status
  • SAP Hybris Global General Business Partner of the Year 2016
 
CarrefourSA

Carrefour has been innovating and revolutionising consumption for 60 years. Today, they are reinventing their business model and placing the food transition at its heart.

Missguided

it.mx Customer Portal, an NTT DATA Business Solutions complementary SAP solution, was implemented to enhance the B2B customer experience in the fast-paced world of women fashion.

Smyths Toys

NTT DATA Business Solutions’ strategy for the rollout of new SAP Commerce Cloud websites across Smyth’s central European region ensured rapid completion and cost efficiency, with minimal interruption to services.

Koçtaş

Koçtaş, which is a leader in home improvement retailing, opened its first store in 1996 in Bornova, Izmir. Total sales area of the 45 stores in 20 cities, is over 210,000 square meters. Tens of thousands products like decorative products, furniture, home textile products, kitchen, bathroom, ceramic

Koçtaş

Tüm Türkiye’de açtığı onlarca mağaza ile Koçtaş, geniş yerel tedarik zinciri ve uluslararası satın alma gücü sayesinde, yerli ve ithal çok sayıda marka ve ürünü uygun fiyatlar ve ödeme kolaylıkları ile tüketicilerin beğenisine sunuyor.

Penti

With 365 stores in 63 cities of Turkey, as well as 170 stores in more than 30 countries from Europe to North Africa, Penti offers its products to consumers in a total of 535 stores.

Leifheit AG – Managed Cloud & AMS by NTT DATA Business Solutions – More Freedom for Strategical IT Innovations

In order to manage the complexity of business processes as well as to guarantee system performance, Leifheit relies on the NTT DATA Business Solutions Managed Cloud and Application Management Services.

Canyon Bicycles GmbH – Winning Every Race with the NTT DATA Business Solutions Application Management Service

With the decision for NTT DATA Business Solutions as a long-term companion in the area of Application Management Service (AMS), SAP challenges are now mastered with flying colours.

Penti

Penti, Türkiye genelinde 63 ilde 365, yurt dışında ise Avrupa’dan Kuzey Afrika’ya 30‘u aşkın ülkede 170 mağaza olmak üzere toplam 535 mağazada hizmet sunuyor.

Koleksiyon

Koleksiyon, being one of Turkey’s most deep rooted furniture manufacturers established in 1972, continues its development today with stores in Istanbul, Ankara, Izmir, Antalya, Adana, Bodrum and Gaziantep in Turkey, with offices in EU countries, the Middle East and the USA.

4 Things Today’s B2B Buyers Want to Experience

Today’s B2B buyers want personalized services. They want online convenience. And they want consistency across the devices and channels they use to make a purchase.

Get a snapshot of how NTT DATA Business Solutions can help you meet your customers’ expectations and bring B2C capabilities to your B2B e-commerce with SAP and SAP Commerce Cloud.

More Useful Insights into Omnichannel Commerce

Are You Offering Your B2B Customers the Same Omnichannel Experience They Are Used to in Their Private Life?
White Paper
Are You Offering Your B2B Customers the Same Omnichannel Experience They Are Used to in Their Private Life?

Learn how to realize enormous revenue potentials in the mid-sized market by leveraging e-commerce as part of your omnichannel strategy.

Download
Make B2B as Easy as B2C in Just 90 Days for a Perfect Start into the Omnichannel World
Solution Brief
Make B2B as Easy as B2C in Just 90 Days for a Perfect Start into the Omnichannel World

With our product it.B2B e-commerce for machinery, you get a pre-configured and customized solution for successful business across all sales channels.

Download
Did You Know that 70% of B2B Sales Are Done Digitally?
Industry Brief
Did You Know that 70% of B2B Sales Are Done Digitally?

Get to know how NTT DATA Business Solutions helps you to optimize your supply chain with best-of-breed omnichannel solutions like SAP Hybris.

Download
Are You Facing the Challenge of Doing Sales in Multiple Languages in an International Business Environment?
Solution Brief
Are You Facing the Challenge of Doing Sales in Multiple Languages in an International Business Environment?

Learn about the Across Language Server, a seamless software platform for efficient translations in SAP Hybris for omnichannel commerce.

Download

Learn What Our Experts Say

Global Blog
Integrated POS: The Fast Way to Streamline Your Sales

NTT DATA Business Solutions | maj 08, 2019

Analytics
Omnichannel Marketing with SAP Marketing Cloud

itelligence | apr 02, 2019

Global Blog
5 Questions to Consider When Investing in a New Omnichannel Commerce Platform

Marc van den Berk | okt 10, 2018

Global Blog
The Era of SAP Customer Experience and SAP C/4HANA Begins

Jörg Oberdieck | jun 08, 2018

Digital Transformation
8 Technology Trends Shaping Our Lives (Part 3)

itelligence | nov 11, 2016

Digital Transformation
How Universities Can Make the Most of Digitization

NTT DATA Business Solutions | aug 26, 2016

Global Blog
Going international: The AddStore project with hybris

itelligence | feb 11, 2016

Digital Transformation
Digitization: How Universities and Colleges Can Step Up Their (Marketing) Game

Marc van den Berk | dec 01, 2015

Cloud
From gut feeling to projects! SAP CEC in Higher Education

Marc van den Berk | sep 23, 2015

Related Topics

SAP C/4HANA (SAP Hybris)

NTT DATA Business Solutions supports you in creating a customer experience fit for the digital age with solutions from the SAP C/4HANA suite.

Customer Service

NTT DATA Business Solutions assists you in improving customer service at your business, from field service management to complaint processing and technical services.

Transformation NOW! 2021 | Making Digital Real

Velkommen til Transformation NOW! 2021 Making Digital Real | Torsdag den 30. september 2021 Vi befinder os i en verden i konstant forandring og mere...

Tivoli Congress eller online
30.09.2021
Register

Speak to Us Today

Are you searching for answers or would like to receive more information about Omnichannel Commerce? Do you want more detailed advice from our expert or want to book an Omnichannel Commerce workshop?

Just contact us – we will be happy to help.

Contact

If you have any questions, please feel free to contact us.

Call us on
+45 7022 2166
Send a message