As self-service solutions continue to shape customer experiences, succeeding is determined by the effort to find and achieve the right balance between automation and human interaction.
In summary, businesses should strive to develop solutions that are user-friendly, intuitive, and personalized to meet individual customer needs. Thereby businesses can provide the human touch that customers value highly and simultaneously harness the efficiency, accessibility, and benefits of self-service technologies. This can be done by leveraging digital humans – pioneering the next era of self-service solutions – accompanied by real-life customer service agents.
By seamlessly integrating self-service solutions with other customer touchpoints, businesses can also ensure a consistent and cohesive experience across channels. Moreover, by continuously analyzing customer feedback and improving on self-service solutions, businesses can evolve and adapt to customer expectations, delivering seamless and satisfying experiences.
 Customer experience is everything, PwC.
Interested in exploring the possibilities with digital humans? Check out some of our spearhead cases with digital human technology or reach out to learn about our recent projects in your industry. Whether you are in the public sector, healthcare or retail, Tina Dupont has some innovative cases to share!