NTT DATA Business Solutions
Kasper Toft Axelsen | januar 18, 2024 | 5 min.

E-commerce strategy: Crafting your vision, platform, budget, and organization


In this blog, we will go through the fundamental areas of e-commerce you need to consider in order to create a successful e-commerce strategy.

From vision and platform possibilities to integration, business case and organizational requirements, this checklist we will prepare you to craft an online store that stands out in the crowded digital marketplace.

Proceed to checkout?

Woman experiencing shopping in a webshop that is based on a e-commerce strategy with a clear vision, platform choice, realistic budget and a smooth operating organization.
Co workers creating an e-commerce strategy and vision together

Strategy is your key to success

In today’s digital age, e-commerce has become an important sales channel for most businesses.

Whether your business is B2B or B2C having the right e-commerce strategy is key to growing your business.

Define your e-commerce strategy and vision

Before diving into the technicalities, it is essential to understand your vision:

What do you hope to achieve with your e-commerce venture? Are you looking to expand your business globally? Are you trying to reach the end customer? Or are you trying to set up a self-service portal for your vendors?

Understanding your vision will help you tailor your strategy to meet your organization’s specific needs. It is not just about selling products online; it is about creating value for your customers and for your organization.

E-commerce strategy is about creating value for the customer and it's quite real even if it's on the internet, just likes this mini shopping cart on a laptop serves as a metaphor for

Choosing the right e-commerce platform

There are many e-commerce platforms available today, each with its unique features and benefits.

When choosing a platform, consider factors like ease of use, scalability, payment gateway integrations, and SEO capabilities. Remember, the platform should align with your vision and long-term goals. Here are a few examples:

  • SAP Commerce: Suitable for medium and larger enterprises, known for its scalability
  • Shopify: Best for beginners and those looking for a comprehensive solution
  • Magento: Ideal for large-scale businesses with a vast product range

The most important thing is to choose a platform that match your strategy both short term and long term. Every business is different – that is why we at NTT DATA Business Solutions will be happy to discuss which platform is the right for you.

E-commerce strategy is about a seamless integration of systems as this photo shows by making abstract lines from technological points.

The importance of integration in e-commerce

No matter what platform you choose, integration should be a key focus area.

Integration ensures that all your systems – from inventory management to customer relationship management – work in harmony. Key benefits that you can enhance include:

  • Data consistency: Integration ensures that data is consistent across platforms, enhancing accuracy and efficiency
  • Automated workflows: With integrated systems, tasks like inventory updates or customer notifications can be automated, saving time and reducing errors
  • Enhanced customer experience: Integration offers customers a seamless experience, from personalized product recommendations to real-time order tracking

When considering integration, look for platforms with robust APIs and consider middleware solutions to bridge any gaps.

Three people brainstorming on the business case for their e-commerce strategy

Your business case is the basis for success

The business case is a fundamental part of creating your e-commerce strategy. The reason for this is that the business case analysis can highlight specific factors that you need to be aware of, when choosing which platform is the right for you. Here’s two important areas to consider:

  • Revenue projections: Estimate potential sales, considering factors like average order value and conversion rates
  • Cost analysis: Factor in platform costs, marketing expenses, inventory, and other overheads

A well-researched business case can guide your strategy and is a must-have to help secure any necessary investments or approvals.

e-commerce strategy is creating the possibility of great teamwork as you can see in this photo

Organizational requirements: Setting the right e-commerce team

A successful e-commerce venture requires a well-coordinated team. The team should be in place or to the least be a part of the strategy as you embark into e-commerce. Here are some roles you should consider as you set up your organization:

  • Product Managers: To manage product listings, descriptions, and inventory
  • Digital Marketers: To handle SEO, PPC, and other online marketing strategies
  • Customer Service Representatives: To address customer queries and complaints
  • Web Developers and Designers: To ensure the website is functional, user-friendly, and aesthetically pleasing
  • Logistics Team: For handling shipments, returns, and inventory management

Having a clear organizational structure ensures smooth operations and enhances customer satisfaction.

E-commerce strategy is bringing joy to our organisation

Go to cart: Stand out in the crowded marketplace

Building a successful e-commerce venture requires a multi-faceted approach. By understanding your customer’s vision, choosing the right platform, building a solid business case, integrating systems seamlessly, and setting up a dedicated team, you can create an online store that stands out in the crowded digital marketplace.

Remember, in e-commerce, adaptability and customer-centricity are paramount. Stay attuned to market trends, listen to your customers, and be ready to evolve as the landscape shifts.

Reach out to us if you are want to have a chat about your future possibilities in e-commerce.

Read more:

The Misconception of SAP Commerce Cloud

Features of SAP Commerce Cloud


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