Industry: Trade, Wholesale and Distribution
Category: Sales & Marketing

Salling Group (former Dansk Supermarked)

We had a close dialogue with itelligence* all throughout the project, and there’s no doubt that our solution is the result of cooperation and team spirit, where both parties have built concept, knowledge and competencies as we went along in order to find and determine the optimal manner in which to proceed.

Lars Jeppesen, Project Leader, Salling Group.
  • Company: Salling Group
  • Industry: Trade & Wholesale
  • Products: Food and non-food consumer goods
  • Number of employees: +50,000 (2019)
  • Location: Brabrand, Denmark

Challenges and Benefits


  • An outdated proprietary platform that was no longer adequate
  • Not enough internal resources to support the development of a new system
  • A system that did not support the strategy of expansion to foreign markets


  • extended Warehouse Management

The Choice of SAP as Standard System

Salling Group took up the challenge of mastering such a transformation in 2008. A development over many years in the global retail sector made a change of systems obligatory. Furthermore, the Salling Group wanted to expand and enter new markets.


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