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The chain is the largest in the Danish and Swedish market based on turnover, and counts more than 200 shops in both countries.
Synoptik Makes Money on Analytical SCM
Based on the actual movement of goods on glasses and contact lenses, Synoptik can change the sales efforts and campaigns. Not just at a national and regional level. The individual shop can change its contact to the customer and thus help to optimize the stock situation.
The 77 people with budget responsibility are working in a system that is as user-friendly as Excel; “behind the scenes” the data is linked intelligently and automatically. This means that SEAS-NVE can budget much more on the activities that drive them.
Waoo delivers TV, broadband and phone services to 250,000 end customers, and with the knowledge drawn from every-day data the company can reduce time-to-market on product introductions and increase the level of service towards the customers.
It could have been a challenge to the project, building on the latest version of SAP BusinessObjects. At the project start-up, hardly any Danish company had tried the new version. But NTT DATA Business Solutions had solid experience and best practices in place, and it never became a problem.