NTT DATA Business Solutions

Overcome New Challenges in Consumer Packaged Goods (CPG)

Optimize demand management, comply with food safety regulations, and increase the agility of your supply chain management – with tailored solutions from a global network of SAP specialists.

Consumer packaged goods

CPG Industries in Focus

challenges in meat industry


Shifting nutrition habits, growing ecological consciousness, fast-changing food safety regulations, batch management, long-distance transportation, online shopping – the list of current challenges in the food industry could go on and on. But we have a solution. Read on to learn more.

bottling process in the consumer industy


Digital solutions help the beverage industry to master current challenges: For example, bottling processes can be improved to simplify plant cleaning for higher efficiency. Another example is the optimization of deposit handling for returned empties and returnable packaging.

digital transformation in the durable industry


Digital transformation and changing consumer buying habits mean that analytics and big data are now requirements in the consumer durables industry. Profit from our technological expertise and industry-specific knowledge to overcome these challenges.

The Current State of The Consumer Products Industry

Today, companies in the CPG industry face a host of new challenges.

Supply Chain Agility

Good planning and efficient re-planning are critical to success. With an increasing number of consumer goods being transported daily, planning must be agile enough to respond to unpredictable events. To accelerate decision making, access to accurate real-time information via the IoT is vital.

Effective Demand Management

Changing consumer demands are influencing product design and price optimization like never before: effective demand management is absolutely essential. CPG companies require quick and easy access to relevant information to support profitability analysis and price optimization.

Food Safety

Businesses require a systemized food safety program that should ensure the highest possible quality across all processes and timely compliance with global regulations. To close the gap between incidents and corrective actions, companies in the food and beverages sector need a powerful in-memory platform, while innovative IoT capabilities can keep them ahead of competition.

SAP Consumer Industries Solutions

Transform Your Business For a New Era in Commerce – with SAP Consumer Industries Solutions

To overcome these challenges, stay competitive and lead the way in the future, consumer goods businesses must optimize their processes – by finally exploiting the often untapped potentials of digital transformation: From predictive maintenance over machine learning scenario and digitized quality control to the use of agile product lifecycle management software and cloud-based solutions for ensuring data accuracy in forecasting.

A sophisticated ERP software, like SAP S/4HANA, and specialized SAP consumer industries solutions that fit your specific needs will help you with that. After your digital transformation, you will be able to meet fluctuating consumer demands and capitalize on new growth opportunities in today’s integrated markets.

How SAP Solutions Help You

A Selection of Our Consumer Goods Technology Solutions

At NTT DATA Business Solutions, we truly understand the subtle differences among the consumer products industry’s specialties. As such, we have developed a multitude of industry-specific products to provide our customers with tailored SAP solutions – whether on-premise, cloud, or hybrid.

More about AddOn Solutions

Optimize Export Processes

True to our success factors speed, technology and teamwork we have optimized our export processes with NTT DATA Business Solutions. it.x-press.atlas meets our requirements for electronic customs clearance. Now we achieve a 5-fold acceleration in the creation and management of export declarations.

Yvonne Heussner, Key-Userin, Klingele Paper & Packaging Group

Driving Digitization Forward in the Food Industry
Watch on Driving Digitization Forward in the Food Industry

This is How We Drive Digital Transformation in the Consumer Packaged Goods Industry

Where food meets IT.

Walioullah Ali, Head of COE Consumer Products at NTT DATA Business Solutions, explains together with Christian Fretter, Head of R&D at Dr. August Oetker Nahrungsmittel KG, the smartFoodTechnology cluster and the benefits of working together with science and industry on one specific topic. In this case the digital transformation and it`s possibilities for the consumer packaged goods industry.

As part of the project “Quality Assurance in Food Production: Cyber-physical Systems and Big Data”, for example, a continuous mashing plant was developed. The demonstrator plant enables the exploration of digital product twins as well as process prediction and pursues the goal of a self-regulating system.

Need Help With Your Digital Transformation?

We’re happy to support you by finding the best fitting SAP solutions for your requirements, guiding the implementation process, and aiding with maintenance as well as ongoing optimization.

Who We Are: Experience Meets Innovation in Consumer Products

As a trusted long-standing partner of SAP, NTT DATA Business Solutions is part of the development process for industry-specific solutions from the outset. Combined with over 30 years of experience in SAP implementations across multiple industry segments, this gives us unparalleled knowledge of the consumer products industry. It also puts us at the forefront of innovation in the sector, meaning that as we grow, you grow.

What’s more, thanks to our global presence, you can benefit from our best-in-class B2B and B2C solutions and round-the-clock consulting, wherever you are.

Get in touch

Ideal for the Consumer Products Industry: SAP Special Solutions

More Useful Insights Into The Consumer Products Sector

Solution Brief
Sales & Operations planning in the consumer goods industry

Right now, a growing number of companies are scrutinizing their existing process structures and move from largely independent traditional sales and procurement processes toward an integrated sales and operations planning process. The ready-to-run solution it.sales and operations planning for consumerR2R based on the SAP cloud solution Integrated Business Planning (IBP) reflects this development. Learn more about this effective solution to boost transparency and agility.

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How Our Consumer Products Customers Benefit From Working With Us

Streamline Business Processes with SAP

PT Pupuk Indonesia SAP ERP Implementation for better system management and improve the business process.


The HR Team at Quorn introduced SAP SuccessFactors in order to automate processes and generate efficiencies.

Image Case Study Krombacher Brauerei Bernhard Schadeberg GmbH & Co. KG
Krombacher Brauerei Bernhard Schadeberg

With the future S/4HANA conversion using the hybrid-agile SAP Activate method, Krombacher will soon benefit from new, innovative functionalities in a wide range of business areas.


With it.x-EDIcloud as a central platform, B2C communication and standardised processes are made possible, as incoming orders and messages in EDI format are easily processed further as IDOC.

Image Patrizia SE
Patrizia SE

Thanks to the managed cloud services of NTT DATA Business Solutions, Patrizia now benefits from a secure system environment, high-performance business processes and additional relief for IT.

Image REFLEXA-WERKE Albrecht GmbH

Thanks to SAP S/4HANA Conversion, Reflexa now benefits from digital, automated and simplified business processes instead of predominantly manual, error-prone data transfers.

Ferdinand Menrad

With the integrated software component EWM, essential requirements for an extended warehouse management are fulfilled. Consistent warehouse processes allow insight into the order status across the entire supply chain at any time.

Moen Incorporated

Moen began working with NTT DATA Business Solutions in 2019 to develop a roadmap and to date has completed 6 go-lives in 2 years, with more implementations to come.

Salling Group, BW4/HANA

Salling Group is Denmark’s largest retail group serving 11 million customers every week. And with grocery stores, department stores, coffee shops, restaurants, and e-commerce stores in three countries, Salling Group plays a role in millions of people’s daily lives.

BIP Holland

We transformed a local ERP system into a single solution that consolidates the data of all their international branches. Read how we helped BIP in their digital transformation.

What Our Experts Have to Say About Latest Technologies

Speak to Us About Smart Software Solutions for Consumer Products

Would like to receive more information on digital transformation in cpg or learn more about SAP consumer industries solutions? Simply contact us to talk to our experts, get advice and determine your first steps together. We will be happy to help you!


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