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The chain is the largest in the Danish and Swedish market based on turnover, and counts more than 200 shops in both countries.
Synoptik Makes Money on Analytical SCM
Based on the actual movement of goods on glasses and contact lenses, Synoptik can change the sales efforts and campaigns. Not just at a national and regional level. The individual shop can change its contact to the customer and thus help to optimize the stock situation.
Waoo delivers TV, broadband and phone services to 250,000 end customers, and with the knowledge drawn from every-day data the company can reduce time-to-market on product introductions and increase the level of service towards the customers.
The retail giant expects further growth within e-commerce in the future, as more online search- and buying options find their way into the shops via smartphones and tablets. That is why it was widely agreed that the employees in the call centre needed the very best interface to the SAP...
Before the company had to get all the information from the SAP system and eight employees in the shipping department entered the data manually into the transporters IT systems. Now the data transfer to UPS, Fedex and Danish Freighters is almost fully automated.