Malvern Panalytical

Employees: 2,000

Turnover: $400 M

Founded in 1967, Malvern Panalytical have worked long and hard to build their unshakeable reputation as one of the world’s leading materials and biophysical characterisation companies. They are at the forefront of the development and manufacturer of analytical instruments which allow you to understand your materials. This includes physical properties testing equipment, nuclear radiation detection and monitoring instrumentation, aircraft engine instruments (except flight), and liquid-in-glass and bimetal thermometers. Additionally, they manufacture surveying and drafting instruments, such as alidades, transits, sextants, theodolites, slide rules, and T- squares.

Transforming Customer Experiences

Global materials and biophysical characterisation company, Malvern Panalytical, was keen to improve its B2B commerce offering while expanding into new territories, so it called in NTT DATA Business Solutions’ experts to develop a brand-new B2B customer experience. The exciting new developments that followed resulted in a 150% increase in orders after its eStore relaunch.

Founded in 1967, Malvern Panalytical has worked hard to build its unshakable reputation as one of the world’s leading materials and biophysical characterisation companies, at the forefront of the development and manufacture of analytical instruments that allow the understanding of materials. Headquartered in Malvern, UK, it has subsidiary organisations in all major European markets, North America, Mexico, China, Japan, Korea and India.

As part of the Spectris group, Malvern was keen to uphold the associated stamp of quality and high standards, supported by its Code of Business Ethics. The code was created with evolving business needs firmly in mind, with the mission to improve customers’ products and processes by delivering added value through its services.