GfK SE

The research company GfK provides reliable, relevant market and consumer data to help clients make the right decisions.
Its 13,000 experts combine global know-how with local market analysis in more than 100 countries.
GfK employs innovative technology and scientific processes to produce intelligent information that makes its clients more competitive and enriches consumers’ lives.

About the Project

GfK needed an international service provider that was sufficiently flexible to accommodate its specific requirements. Finally, Bielefeld-based NTT DATA Business Solutions AG won the contract, thanks to its SAP expertise and high quality standards. These were the prerequisites which had to be fulfilled with the AMS project, next to the ability to understand and implement the client’s individual requirements.

The two companies drew up a support plan to ensure that GfK received the highest possible quality of service.

• All applications are managed under one roof
• Individual support is tailored to the way in which GfK operates
• A special team handles GfK support tickets and provides comprehensive reporting
• Smaller system changes can be implemented immediately
• GfK strives to significantly reduce costs

This support strategy involved intensive cooperation between IT specialists at GfK and NTT DATA Business Solutions and, as a result, the two companies are now working together on additional projects. NTT DATA Business Solutions’ international team is managing an SAP project named SCOPE. Under the motto “Single Truth of Finance,” it aims to ensure that all parts of the group provide consistent and reliable financial data.

“An impressive 5,200 members of our staff now use SCOPE tools and receive Application Management support from NTT DATA Business Solutions,” says André Holhozinskyj.