Penti steers for digital transformation

Penti, Turkey’s leading multi-category underwear fashion retail brand, started its digital transformation journey with itelligence.

Penti, Turkey’s most popular and preferred fashion retailer in underwear, legwear, homewear and swimwear categories, has steered for digital transformation on its journey to become a worldwide brand. Operating at 466 stores in 34 countries with more than 3,500 employees, Penti aims to build a reliable and rapid infrastructure through its digitalization investment in business processes and to run all its applications on this structure.

Penti set out for its digital transformation journey with itelligence, one of the largest international business partners within the ecosystem of SAP which is the world’s leading software in business applications. With the project planned to be completed in 2019, Penti will reach perfection in all business processes. Continuous improvements in supply chain and sales will accelerate the company’s operations.

In his statement, Penti CEO Mert Karaibrahimoğlu said: “We are the market leader not only in Turkey, but also in almost all of the neighboring countries such as Albania, Kosovo, Macedonia, Georgia, Azerbaijan, and Saudi Arabia. We believe that digital transformation is a prerequisite to become a worldwide brand. We aim to become a retailer that benefits from the technology in the most efficient way.” Karaibrahimoğlu also stated that the company aims to increase the total number of stores to 600 by the end of 2018 and added: “Due to the increases in costs, 2018 will not be an easy year for retailers. Therefore, we need to implement digital transformation if we want to be a global player. We are delighted to start our digital transformation journey with itelligence due to its expertise, approach to project methodology, experience, and global competencies. Thanks to this cooperation, we will be able to benefit from the data to manage our decision support processes and perfect our entire supply chain process with a unique project in Turkey. ”

itelligence Turkey CEO Abdülbahri Danış, PhD, stated that itelligence accompanies many organizations worldwide throughout their digital transformation journeys and, by offering its experience and best business practices to the industry, it guides Turkish companies in benefitting from this experience and adding value to their business processes.

 It is almost impossible to imagine an industry or a business process that digitalization does not affect!

Stating that digital transformation reshapes institutions and thus customer experience, Danış said it is a “must” in this age: “Digitalization is now an inevitable part of everyday and business lives. It is almost impossible to imagine an industry or a business process that digitalization does not affect. We, as itelligence, accompany digital transformation journeys of many organizations from different industries with our experienced team and we witness the concrete benefits they achieve. Retail, which is a dynamic industry in the world and in Turkey, is among the industries we focus on. Therefore, we are very pleased to work with Penti, a worldwide success story, on this long-term journey that we have set out to simplify all of its business processes, to enable 360° monitoring of consumer behaviors, and to contribute directly to sales and marketing objectives.”


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