digital transformation of consumer packaged goods

NTT DATA Business Solutions

Overcome new challenges in Consumer Packaged Goods (CPG)

Optimize demand management, comply with food safety regulations, and increase the agility of your supply chain management. Overcome these challenges in CPG with tailored solutions from a global network of SAP specialists.

two men in the CPG industry

Driving digital transformation for the CPG industry with proven expertise

With over 30 years of experience, 500 industry experts, and more than 500 successful projects in 22 countries, NTT DATA Business Solutions is the trusted partner for Consumer Packaged Goods (CPG) companies pursuing digital transformation. Our deep understanding of industry challenges enables us to deliver tailored SAP solutions that meet the evolving needs of CPG companies.

Today’s CPG companies face increasing pressure to adapt to economic uncertainty, changing consumer demands, and geopolitical tensions. To overcome these challenges, stay competitive and lead the way in the future, consumer goods businesses must optimize their processes – by finally exploiting the often untapped potentials of digital transformation: from predictive maintenance over machine learning scenarios and digitized quality control to the use of agile product lifecycle management software and cloud-based solutions for ensuring data accuracy in forecasting.

Benefit from our industry expertise

 
CPG Industry 2025+

Discover more in our CPG Industry 2025+ white paper, where we explore the challenges, and emerging opportunities and present real-world case studies. This resource highlights our expertise in helping CPG companies succeed in a constantly evolving market.

Get the white paper

Our focus areas

biscuit production process

Food

Shifting nutrition habits, growing ecological consciousness, fast-changing food safety regulations, batch management, long-distance transportation, and online shopping – the list of current challenges in the food industry could go on and on. But we have a solution. Read on to learn more.

beverage production process

Beverages

Digital solutions help the beverage industry to master current challenges. For example, bottling processes can be improved to simplify plant cleaning and increase efficiency. Another example is the optimization of deposit handling for returned empties and returnable packaging.

Woman looking at a durable (oven)

Durables

Digital transformation and changing consumer buying habits mean that analytics and big data are now requirements in the consumer durables industry. Profit from our technological expertise and industry-specific knowledge to overcome these challenges.

Turning today's industry trends into tomorrow's success stories.

Solutions and services for the CPG industry

Leverage sophisticated ERP software like SAP S/4HANA, along with specialized SAP consumer industry solutions and our innovations and services, to seamlessly drive your digital transformation and future-proof your business.

SAP S/4HANA

SAP S/4HANA is an intelligent ERP suite that enables real-time data processing and analytics, helping CPG companies streamline operations, manage complex supply chains, and improve decision-making to drive growth in a competitive market.

SAP S/4HANA Cloud

SAP S/4HANA Cloud offers a flexible, cloud-based ERP system that ensures scalability and continuous innovation. For CPG companies, it enhances operational efficiency, reduces IT overhead, and provides real-time insights to adapt swiftly to changing consumer demands.

SAP Business Technology Platform (BTP)

SAP BTP integrates data management and analytics, enabling CPG businesses to innovate faster. It supports the development of custom applications, improves collaboration, and optimizes business processes by harnessing AI and advanced analytics.

SAP Integrated Business Planning (IBP)

SAP IBP is a cloud-based solution that enhances end-to-end supply chain planning, integrating sales, inventory, and demand forecasts. For CPG companies, it enables real-time collaboration, improves supply chain visibility, and ensures agile, data-driven responses to market fluctuations.

GLASSWING

GLASSWING simplifies complex master data processes, automates key data management tasks, and helps you ensure strong data governance and compliance. This leaves you with a user-friendly solution built to reduce manual efforts while ensuring improved operational productivity, data integrity, and security.

Innovation & Technology Services

AI and IoT are reshaping the CPG industry by enabling real-time data analysis, improving decision-making, and driving efficiency across the supply chain. AI-powered solutions and machine learning enhance forecasting, while IoT-connected devices provide actionable insights to optimize production and performance.

Case studies in the CPG industry

Western International Group

By implementing SAP SuccessFactors in partnership with NTT DATA, Western International Group has streamlined its HR processes, achieving full digitalization and aligning with the organization’s goal of paperless operations. This collaboration has empowered the workforce, positioning the company for sustainable growth and success in a competitive industry.

Three Gerolsteiner bottles: natural, medium and sprudel
Gerolsteiner Brunnen GmbH & Co. KG, Germany

By connecting systems and plants through a data intelligence platform, Gerolsteiner achieves transparency and drives innovation in production optimization.

Kout Food Group

By implementing SAP SuccessFactors with NTT DATA, Kout Food Group streamlined HR processes, enhanced employee experiences, and ensured compliance across all its brands. This collaboration strengthened the workforce, positioning it for sustainable growth and success in a competitive industry.

EcoHotels

Read about the digital assistant on the EcoHotels booking platform that is to boost conversion rate and optimize customer experience.

Manufacturing Client in Consumer Products Industry NTT DATA IT Consulting Service
Consumer products manufacturer

As a global consumer goods manufacturer with extensive operations faced challenges in maintaining consistency and efficiency in locating spare parts for its machinery. They implemented an AI-driven, image-based search solution that significantly improved parts identification and reduced downtime.

Dovista

Dovista enhances customer satisfaction and reduces cost with the implementation of SAP Services Cloud, assisted by NTT DATA Business Solutions.

Our industry impact

30+
years of experience
500+
CPG experts worldwide
500+
CPG projects in 22 countries

Resource library

two woman talking about our solution for CO₂e emissions and packaging recyclability
Video
Data management for packaging sustainability attributes

Discover how Dr. Wolff, is leveraging our solution that utilizes SAP master data to track CO₂e emissions and packaging recyclability. This helps businesses streamline sustainability efforts and monitor progress toward net-zero goals.

Watch the video

discussion about driving digital transformation in the cpg industry
Video
Where food meets IT

Our expert, Walioullah Ali, and Christian Fretter, Head of R&D at Dr. August Oetker Nahrungsmittel KG, discuss the benefits of collaboration between science and industry in driving digital transformation for the consumer packaged goods industry.

Watch the video

Get in touch with our CPG experts

At NTT DATA Business Solutions, we specialize in guiding the CPG industry through digital transformation. Whether you’re looking to innovate, optimize, or grow, our experts are ready to help. Reach out to our experts today to discuss how we can support your business goals.

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