NTT DATA Business Solutions
Jörg Oberdieck | June 8, 2018

The Era of SAP Customer Experience and SAP C/4HANA Begins

SAP Hybris solutions have been providing consumers and businesses with a personal and reliable e-commerce platform since 1997. And to continue giving users what they need, SAP Hybris is evolving with the times. It will now be known as SAP Customer Experience, with the suite changing its name to SAP C/4HANA. So, what is included in this transformation?  


SAP Hybris and its products were rebranded on June 5, 2018 to reflect SAP’s clear company vision. The new brand will deliver a unified suite of cloud solutions to manage the customer experience. SAP will integrate all aspects of the suite into a centralized user interface. The different functions include sales, commerce, marketing, and services. This provides a single view of the customer for transparency.

A New CRM Suite for a New Era

Previously, the solutions were all part of the SAP Hybris package. While still successful, there was often confusion surrounding the naming of solutions amongst the SAP customer base. The rebrand gives the fourth generation CRM suite a clear identity under the name of SAP C/4HANA.

From Front Office to the Digital Core

In the current business world, companies need to be able to link people to inventory, supply chain, and pricing. Front-office applications must therefore include functions, such as integrated, real-time customization, web and mobile commerce, and customer support. This is the case with the SAP C/4HANA suite, and it can be integrated directly into SAP S/4HANA, supporting an end-to-end customer experience in a unified environment.

Here’s a list of some of the key changes to the SAP Hybris branding:

  • SAP Hybris Commerce becomes SAP Commerce Cloud
  • SAP Hybris Marketing becomes SAP Marketing Cloud
  • SAP Hybris Sales Cloud, SAP Revenue Cloud and Callidus combine under the name SAP Sales Cloud including CPQ
  • The field service solution of CoreSystems (just acquired) will be named as SAP Service Cloud
  • SAP Hybris solutions become the SAP C/4HANA suite

NTT DATA Business Solutions Is Fully Prepared for the Change

NTT DATA Business Solutions has many years of experience with SAP solutions, meaning it can provide businesses with everything they need to know regarding the new SAP Customer Experience and SAP C/4HANA. The IT service provider can support companies of all sizes with the integration of the whole SAP C/4HANA suite and the SAP S/4HANA backend, highlighted by its SAP Hybris awards and many successful SAP Hybris projects in B2B and B2C around the globe. Having an expert partner will be more important than ever in the coming years due to SAP’s realignment in the CRM environment.

A New Name, Same High Standards.

While the SAP Hybris portfolio has a new name more fitting for the era of e-commerce, users can still expect the same excellent quality. SAP customers will continue to receive the products they know and trust. For more information on what the rebranding means for your enterprise, get in contact with NTT DATA Business Solutions today.